You Must Act Quickly And Consistently – You Cannot Wait

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So Don Cherry.

This is not the start of a joke like “so Don Cherry walks into a bar…”.

Don Cherry has said worse things than he did on Saturday November 9, 2019. Much worse things. Things about Europeans, Russians, Native people, liberally minded people, women, those who speak about social injustice and the privileging of some groups over others, former NHL enforcers who air their concern about the damage caused by getting punched in the face and head over and over again, advocates for responsible treatment of the planet and people who speak about the approaching challenges of a warming climate.

Don Cherry has said much better things that he did on Saturday November 9, 2019. He is a fierce nationalist who LOVES Canada, he is a strong advocate for Veteran rights, and he supports the troops by raising money and going out of his way and into war zones to show his appreciation for them. Unrelated to last Saturday night, he is a big fan of younger and developing hockey players and recognizing their achievements, he advances the pursuit of hockey IQ, he understands the game well and seems to break it down in a way that has me conclude that he still has some coaching chops, even if he now spends most of this time on something else.

I was sad when his dog died because he seemed terribly heartbroken and it’s nearly impossible to not have empathy when someone loses the object of their unconditional love.

And I don’t know much else about the man other than the superficial qualities that are easy to figure out by looking at him on TV during Coaches Corner. So he is old, he is 85, he’s male, he’s white, and he has some contacts in the fabric and garment business who are able to source some of the strangest material ever imagined-up.

The things that kind of sucks is the fact that the way he acts seems to be the behavioural caricature manifestation of his superficial characteristics or qualities. No one was surprised when he said that he would have voted for Trump. No one was surprised when he said that anyone who believes that humans are causing climate change are cuckaloos. No one was surprised when he said that he was “being ripped to shreds by the left-wing pinko newspapers” during Rob Fords inaugural meeting as mayor of Toronto. No one was surprised when he said that the best hockey players in the world are from Canada, or when he suggested that hockey players from Europe shouldn’t be allowed to play in the CHL or that the way they celebrate scoring a goal is going to get them put onto someones hit list.

That is the thing about Don Cherry, no one is surprised by anything he says or does. Good or bad, it is unsurprising. He has some very good qualities and works to improve the lives of some people, and he has some bad qualities and says stuff that makes you wonder if he has any good qualities. None of this is the point really. He’s been doing what he does for so long that we all kind of just accept it as Don being Don and we move off of it quickly. It’s like the frog in a boiling water that doesn’t notice things are heating-up. The pace has been such a slow creep that we didn’t really notice much of anything over the last 40 years.

This is a part of the problem. While everyone else was changing, he was either staying the same or become more like Don Cherry. There is no way that someone who vocalizes the problematic things he says would get a spot of TV today – at least on CBC; although he hasn’t worked for them for since 2014.

I am not sure what triggered him on Saturday, probably living in Mississauga and noticing that the people no longer look the way they used to and not enough of them were wearing poppies to pay tribute to Veterans. While he didn’t come right out and say the first part, he did directly state the second part before indirectly stating the first. If he had simply made two observations, that Canada is becoming more multicultural and that these days he sees fewer people wearing poppies, people would have agreed with him on both counts and maybe been compelled to go out and buy some of their fellow Canadians a poppy. Even if the audience was motivated to do nothing, Don would still have his job.

The thing with what he said on Saturday night is that it eliminated the possibility that moderate thinkers would be able to give him the benefit of the doubt and assume that he was inarticulately making a valid point.

I don’t wear a poppy. This doesn’t mean that I hate Veterans or that I adore war and violence. It isn’t something I do because I’m not a big fan of virtue signalling. I buy them, I stuff money into the donation box, take a poppy, and feel like a heal because I have done next to nothing to improve the lives of the people who served in the armed forces or lost someone who did. I think it would actually be a few steps worse than nothing if I was to wear the poppy because I feel like I am trying to take credit for doing something that amounts to effectively nothing.

But I am aware of the first world war and the efforts made by Canadian soldiers. Many of them died, many more were gassed, and they got after taking care of the threat that Germany represented to the entire world. I am aware of most of the wars that Canada has found itself in and am grateful that many Canadians made the decision to join the armed forces and risk their lives fighting the numerous enemies over the last century.

I am less clear on what aging Veterans want from Canada or from their fellow Canadians, or if they view those who wear poppies as being with them and those who do not as being against them. If I had to guess I’d put my money on them not thinking much about who wears the poppies and their thoughts being on the people they served with, and particularly those who did not make it home. This is said having no direct experience with any of the nastiness of war. Maybe they did what they did to make sure people were as free to wear the poppy as they are to not wear it, but my feeling is that poppies were the last thing on their minds when they at war and that they don’t think much about them for 11 months of the year.

I’m willing to give Don Cherry the benefit of the doubt in so far as suggesting that he was trying to say something very positive about Veterans and that he wanted Canadians to re-up their appreciation for the actions taken by our armed forces personnel. And I kind of wish that he had just said it like that because it would have generated a lot of good will and probably a boost in donations for the poppy drive. What he said is, if nothing else, a distraction from Remembrance Day and the legitimate need for Canadian citizens and permanent residence to make sure ALL of our Veterans are treated fairly and well taken care of. Give money and time to Veteran organizations.

Of course, all of this could have been avoid if Don had said something else OR if we had heard what he was saying years ago. How much stuff did we just shrug off? And whats does that cause to happen? Well, things escalate. When the time comes that you do have to draw the line, it is going to be over something worse than any of the things that have been overlooked. The end result is that when the line is finally crossed it is about something that you would never have predicted as having dealing with. It will be so far past what is acceptable that for it to be the first offence will seem like a massive jump.

This is the problem with giving people too many passes. Because they are not punished for their misbehaviour, they develop a sense of invincibility and start to believe that the collective silence from everyone is an indication of our collective agreement with what they are saying. And when they get the next pass, it serves to reinforce this belief. After years of this pattern, there ends up being a moment when they cross the line, keep going and have a Saturday night like Don did when there is a big flip in the minds of many people and they say “enough is enough.”

Enough is enough, and it was enough a long time ago. He should have been corrected years ago and if he was still unwilling to change his behaviour, he should have had his future freed-up and been given the opportunity to do something else. This would have saved his legacy a lot of damage and it would have saved Remembrance Day 2019 from having to share the spotlight with news about Don Cherry’s termination from Coaches Corner.

I am not a fan of silencing people. I believe that unless someone is inciting violence or committing a crime with their words, they should be free to say more or less whatever they want. The same applies to Cherry, and as far as I can tell, he is still free to say whatever it is he feels like saying. He lost his job which is a measure of the same free speech he had and continues to have. The managers of the company he works for have every right to employ the people they want and, so long as they do not violate any labour laws when they terminate someones employment, they are well within their rights to do so. They actually have a responsibility to shareholders to release the problem talent and replace it with something more profitable.

I do not fault Rogers Communications Inc. for letting him go. They didn’t have a choice because he no longer speaks for all Canadians or most Canadians. He speaks for some Canadians and these people will be more than happy to give him a place to land when this whole things blows over.

I fault us for Don Cherry. We tuned-in and watched, we gave him an audience to talk at. Our attention was the reason why various media companies over the years hired him. He made them a lot of money because we gave him an ear. We didn’t say stop, smarten-up, change your ways or your going to be out of work, we simply said “oh, that’s just Don Cherry” as if that is a valid reason for anything. We kept him going because at some level of functioning, we are willing to overlook the tired actions of an old man who hasn’t been able to keep up with the pace of change.

The consequence to this inaction is going to be the further divide between those who think Don Cherry is great and those who are tired of having to tolerate someone who just doesn’t seem to be trying to get it right.

Don Cherry does not have a problem, he’s fine with what he said and seems willing to move on. We have a Don Cherry problem, and have had one for a long time. He may be a good man who says some stupid things. He may be an okay man who is stuck in the past. Or he might be an 85 year old white guy who cannot fathom how anyone could have a problem with his voicing his support and loyalty for Veterans while simultaneously declaring how “real” Canadians should act for the benefit of the people who just come to Canada for milk and honey.

This should serve as a warning that we cannot and should not give someone a pass for saying things that are wrong, pointlessly unhelpful or harming, or are divisive to the country as a whole. Give them a warning and the opportunity to change their course, and if they take it, welcome them back. If they chose not to, thank a Veteran for fighting for the persons liberty to remain as they want to be then honour the persons decision and your word by acting quickly to clean-up the mess. Doing nothing just moves the problem into the future while ensuring that it grows larger with each unpunished misstep.

Headline Headache – Hook With Rage

Headlines matter because they act to prime the reader for what they are about to consume. Their psychological purpose is to activate particular circuits and power-up mental processes that will influence the experience of the reader. An outrageous headline activates a lot of unconscious brain activity that readies the reader to engage in in-group / out-group thinking, virtue signalling behaviour, toxic empathy, and a version of the selection bias that has them ignore or disregard anything that would serve to mitigate the outrage. It suppresses objectivity and rational though by hijacking the brain of the reader.

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Today I read the Toronto Sun article by Dr. Ken Walker (who writes using the name Dr. Gifford Jones) titled Did you hear about the North American wimp epidemic? It appeared in my Google news feed and after consciously trying to ignore it a few times I found myself clicking on the link.

I was expect one of two things. The first was an article about how “men” in North America have become emotionally more expressive as they tap into the well feminine energy in an attempt to become more progressive. The second was an article that outlined the hormonal changes that are associated with consuming too much soy protein as our culture moves away from eating animal protein. It was neither of these, which says a lot about me.

The article was about pain medication and how people in North America consume a lot of it. Based on a study that was referenced but not cited – Opioid Prescribing After Surgery in the United States, Canada, and Sweden – the author talks about the finding that people in Sweden are less likely to fulfill their prescription for opioid medication after keyhole surgery when compared to people in the US and Canada.

The results were shocking. It showed that 79% of Canadians and 76% of Americans used opioid prescription drugs following these procedures. But only 11% of patients in Sweden needed an opioid drug! You do not need to be a statistician to surmise that something has gone awry in North America.

Dr. W. Gifford-Jones

As the article continues, he coins the term “pillitis” as a symptom of our mania for pills. For this, he places the blame on three groups:

The first is big pharma who have a fiduciary responsibility to their shareholders to make as much money as possible. They manufacture and market chemical solutions to the problems that people have, and, as such, they have a conflict of interest when it comes to the truth. If they can sell the problem and the solution, they’ll beat earnings projections which translates into greater divided-ends and larger bonuses for the C level personnel.

The second group is the doctors who prescribe the medicine to their patients. Their motivation is to reduce suffering while doing no harm to the people they are helping. Being the only people in the equation who have the legal authority to say who can buy and consume most medication, they are the gatekeepers who basically introduce the end user to the drug dealers. This introduction comes in the form of a prescription, a dosing recommendation, and their blessing.

The final group are the people who consume more medication than their counterparts in Sweden. These are the “wimps” that Dr. Gifford-Jones is talking about. We are the ones suffering from pillitis, unwilling or incapable of enduring any sort of pain and only too happy to shell out cash to buy whatever magic coloured pill that has been invented to alleviate the symptoms of whatever medical condition happens to be making our life a little bit less than ideal.

While I happen to agree with a lot of what the author is saying – that many of the medical problems that people suffer from are not problems per-say, and are actually symptoms of a series of poor life choices – I have difficulty with how he goes about saying it and what he does to get the message out.

According to the JAMA article that he references, around 8 of 10 people in North America who get surgery will fulfill the prescription for pain medication that their doctors gave them. In Sweden, this number is around 1 in ten. Using logic and hyperbole, the conclusion is drawn that people in North America are wimps and the folks in Sweden are tough.

This is a little rich, particularly for a medical professional. It’s the kind of thing that I would expect from a blogger, copy writer, or pundit who has a vested interest in pushing a particular point of view. It is the very thing that kind of has me try to ignore sensationalist headlines and avoid consuming the articles they are trying to promote. It is more understandable when a writer, marketer or talking head does it as they may not see themselves having any other choice. It is a different story when a doctor does it.

This I say while agreeing with most of what the author is stating. Too many people rely on pills or medication to treat the symptoms of a problem that the person could solve if they just took some different actions – eating more whole food and more fresh vegetables, and consuming lower amounts of food will go a long way in eliminating the “need” to take heart burn medication. The body is doing its best to process the crappy food-like stuff that is being pushed into the stomach, which means making and releasing more than a reasonable amount of digestive acid. More acid dumped into a full stomach means that some of this acid is going to find it way to the top and begin to leak out. There is a very good chance that your daily heartburn would disappear if you ate less in general and consumed more things that are easy to breakdown.

As evidence that North Americans are wimps, our constant indigestion does not meet the mark. It is more likely evidence of a different condition that is not medical – it indicates that we make chronically bad choices and find the consumption of various food-like products to be so rewarding that we cannot stop ourselves from eating them.

That same thing might apply to the filling of the post-surgery opioid drug prescriptions that the doctors write. This one is a little tougher though given that very few people are doctors and that most people are compliant or obedient when it comes to the recommendations of authority figures. When the doctor hands over a prescription it is natural for a patient to be motivated to get it filled and to follow the doctors’ orders. This is the case for almost all medications and for most people, and it is behaviour that is instilled in us when we are young and any time we hear someone say something about antibiotic resistant bacteria. Super bugs are primarily created through the over use of antibiotics in animal farming and, to a much lower extent, by people not completing the entire course of antibiotics. However, since most people are not farmers, our civic duty is to take ALL of the medication the doctor prescribes and to consume it exactly how they outline.

If you do not want to be a bad person and end up ruining the future for your children you WILL do what the doctor says. Factor this into a health care system that doesn’t afford the doctor a whole lot of time to get into the ins and outs of opioid pain killers and you have the perfect recipe for the creation of a continent of wimps. The doctor told me to take the medication every 6 hours so I took the medication every six hours. And by the way, the doctor cut a couple of holes into me, pumped the area full of CO2, and scrapped or cut out stuff that wasn’t supposed to be there. Sure, when compared to the old school method of slicing a 14 inch cut just below the rib cage and having the doctor and three surgery assistants put their hand inside feeling around in your guts, laparoscopic surgery isn’t much of anything. But it is still “surgery,” albeit a much less invasive form of cutting someone open.

I don’t think this makes people wimps – at least it does not necessarily make us wimps. People in North America are much more likely to get their opioid prescriptions filled, and according to the JAMA article, are going to be prescribed a greater quantity of medication when compared to Sweden. Does this mean that doctors, as the middle people between the drug seller and the drug user, are the ones who are writing the prescriptions and are therefore in near complete control over who gets access and the quantity that they get access to? It does, but it is the wimps who are following the doctors’ orders. Does it also mean that people in Sweden are much less likely to listen to what their doctors say and to ignore the medical advice that they dispense? It does, but that is because they are not wimps like we are in North America.

Here’s the rub, and it bothers me a lot. First off, I agree with what the doctor is saying about over prescribing medication, particularly opioid pain killers. These drugs are a potential problem because they have the quality of eliminating psychological pain as well as most physical pain. Life can be tough, it can even be painful. Maybe you come home from work and your back hurts from lifting something. Maybe you come home and your spirit hurts from the realization that you are the lackey who must dance when your boss grinds out a tune on the organ. Both of these things are a version of pain, both will disappear if you take some oxy, and maybe both should be experienced because they are a symptom of something not working for your body. The ability to experience pain evolved for a reason, we eliminate it at our own peril. Not wanting to experience pain does not make someone a wimp, it indicates that the system is working correctly and that the person is psychologically well adjusted. Pain is there to motivate us to avoid something. The truth is, post-surgery pain is an indication that the surgery should be avoided and that you should avoid surgeons. That is true in so far as their interventions DID cause the pain but it is not true because when we take a long view, their actions actually reduce long term suffering.

My annoyance comes from the title of his article and on who he blames for the abundant filling of post-surgery pain prescriptions. As a doctor, he isn’t going to come out and say “surgeons in North America are prescribing more pain medication than is necessary and this is helping to line the pockets of drug companies” because it would be professionally risky and while it might be technically true, doing so isn’t on their radar. The intention of a surgeon is to reduce suffering and allow people to live with less pain and without the need for pain medication once healing has taken place. All of that being said, the JAMA article was not about people who went out and bought pain medication on the black market, it is about people for which a medical doctor prescribed the medication and that the patients bought through a well-established and legal system.

The author has a point of view and has an obligation to the publisher of the Toronto Sun to create content that will generate page views. While his article was a less than perfect marriage of these two things, it was moderately successful at the first and very successful at the second. He seems to believe that people should be more tolerate of pain and have a willingness to alter their behaviour to eliminate some of the discomfort associated with making poor choices. He also seems to believe that doctors should not be prescribing opioid medications as frequently or in the amounts that they are. But in order to get people to consume these messages, he creates an outrageous title that implies that wimpiness is the newest epidemic to hit North America.

This makes me wonder, would he have gotten as many page views if he had selected the title “Thousands Ignore Medical Advice In Epidemic Of Swedish Masochism?” I have to concede that I would have clicked on that link INSTANTLY and would have laughed at the tactic to trigger my interest and capture my attention.

Headlines matter because they act to prime the reader for what they are about to consume. Their psychological purpose is to activate particular circuits and power-up mental processes that will influence the experience of the reader. An outrageous headline activates a lot of unconscious brain activity that readies the reader to engage in in-group / out-group thinking, virtue signalling behaviour, toxic empathy, and a version of the selection bias that has them ignore or disregard anything that would serve to mitigate the outrage. It suppresses objectivity and rational though by hijacking the brain of the reader. A feel good headline on the other hand offers so much less to the brain of the reader. No problem is presented and since no one is being victimized, the moral high-ground is not so clearly found. The absence of an obvious “right” and “wrong” offers little incentive to the brain of a potential reader. Unconsciously, we KNOW that there is nothing in it for us and while we may feel good after reading it, we will not feel activated and alive in nearly the same way as we do when we read about Trumps latest tweet – regardless of the side of the fence you find yourself on, Trump’s tweets satisfy everyone because they are either outrageous or how people respond to them will be.

I do not fault the doctor for any of this. He is both a doctor and a writer, and the identity of each requires a different set of skills and behaviours. The lines are blurred a little bit with his “wimp” article because he’s using a tactic of a writer to get people to consume his medical opinion. Getting people to read anything is a tough task, so maybe he had little choice when it came down to it. However, after reading his article and the original JAMA study, I’m left wondering if it was worth the time and effort.

And that is the point of this post. Headlines are used to capture people’s attention and trick them into reading something that they would normally ignore because they trigger seeking behaviour that is, in many ways, very similar to the moves drug addicts make as the effects of their last hit begin to fade. But just like the cravings of a drug addict, we do not need to give-in to the desires that are launched by an extreme headline. These decisions to not indulge will, overtime, reduce and eventually eliminate the intrusive thoughts that lead to the impulsive behaviour of clicking to read things that we actually do not care about or that we were tricked into believing mattered to us.

Some Information About Landmark Education – Post Revisited

It works something like this: each one of us has an identity. This is kind of like a narrative story we tell ourselves about who we are, what we do and the values we possess. This is, for the most part, an unconscious and automatic thing – we do not often find ourselves asking the questions “is this the right thing to do” or “do I believe in what I am doing?” The entire thing is so powerful that we almost always act in a way that is congruent or aligned with our identity, all without much or any conscious thought or analysis.

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On March 23, 2012, I attended the Landmark Forum in Toronto. A few of my friends at the time had suggested that I go because they had both enjoyed and grown from the experience. It was something that I also found useful and it has had an impact on a lot of my life. In August 31, 2012, I posted Some Information About Landmark Education that covered my feelings about the process, at least as they existed at that moment in time. I suppose my feelings have evolved over the last seven years, so I have decided to write a follow-up post.

A few things before I begin:

I was only a participant, I have never worked or volunteered for them, and I have no reason to believe that I ever will. There is a near zero percent chance that I will ever take another one of their courses. This isn’t because I think they are useless, the people I know who took a few of them got a lot out of their experiences, so anecdotally they are valuable. I don’t think I’ll take any more of them because I don’t want to. Since I began my meditation practice, the source of most of my demons has become crystal clear and most of them have disappeared.

Education alone does not set people free, consistent action over time probably can. It is hard work, thankless and void of any immediate gratification, so most people never really change in a fundamental way. We throw a new coat of paint on our life and go back to doing what we have always been doing. Knowing that we are full of crap and getting very clear on how exactly we are filled with it makes us enlighten-to-our-bull-shitting, it does not make us honest brokers of truth. I suppose that’s fine, I’m still hopeful that one day I will grow-up and become the person I was destined to become. But maybe I already have….

There was nothing unique or revolutionary about the information they provided EXCEPT for the way it was packaged. This isn’t a fault or even a problem. It’s actually more of a universal truth about facts and wisdom. These things exist even when they have not been discovered, and even when they have been uncovered, not everyone who listens will hear them. The exact reason why a message will find its way into our brain and then into our consciousness is not always clear, so Landmarks repackaging of the information is helpful and I dare to say needed because it is good information, it is true, and it allows for a solid de-cluttering of the mind of anyone the ideas happen to infect INDEPENDENT of the source.

Regardless of the eventual outcome, some things are just crap. They are no worse when the outcome is awful, and they are no better when the outcome is a transformation into the realm of greatness. As happy as I am with my experience at the forum, the information that I acquired and how it all continues to echo on in my life, I remain convinced that the seminar afterwards was not nearly as benign. This, I say, knowing full well that there is a very good chance that I would not have met my wife Heather had I not attended it. The ends however do not justify the means. When compared to the Forum, the seminar is an entirely different animal.

The Forum is introductory and transactional, the seminar is a long haul experience aimed at capturing people for at least the next seminar but hopefully for a long time to come. Everything about the Forum was single serving – short concise impeccably scripted lessons, a short one on one interaction between you and the person who was sitting beside you, and then a quick pivot onto the next lesson. It was highly choreographed to the point that I am nearly certain that each time the leader reached for and ate a mint, that it was part of the script. I don’t know and it doesn’t matter because it very easily could have been, meaning that I paid for and got a world class performance.

The seminar was not so good, and for this I cannot fault the leader. I don’t think I liked her very much, but I’m not sure. She had a job to do and she did it well. My main beef was the amount of time consumed with the attempts to sell the next seminar; which I don’t think is necessary for something that is very high quality. That makes me laugh because maybe it wasn’t high quality and they knew. Maybe it was only my experience with it that was high quality and the results were the outcome of my subsequent actions to generate a different future. Again, the information that was presented weekly was useful. It was neither new nor revolutionary, but it was packaged and presented in a Landmarky way, building upon the lessons from the Forum, and using the Forum languaging to help consolidate the experience. This makes for easy predatory listening and a click-whirr type of interaction that have people fire off fixed responses when the speaker says one of the trigger words.

I suppose I should be as honest as I possibly can be here because I am kind of reviewing a service that a business offers and who I am will have a big impact on what I think and feel about the service. In fairness, I can be a real dick from time to time. It happens less frequently now than before, but it can be very easy for someone to form a piss poor first impression of me that only reflects who I am about 5 to 10 percent of the time. This 5 to 10 percent just happened to coincide with the seminar group meetings. They were awful and I didn’t do a single thing to make the experience any better for most of the group members.

At the first seminar, we formed groups of six people who we would have phone meetings with once a week to talk about the material, our experiences trying the material on, and to talk about any of the challenges we had. As a rule, I don’t like this type of thing because it is the phone and it is strangers. My group members were fine. They were just people who, like me, imagined that there was an easier or better life available and were willing to try things out to see what could be done to make it happen. I wasn’t the same type of person as most of the members. I straight-up know that I can be an obnoxious asshole and I exercise my right to choose to be that asshole whenever I feel like it. My life was crap or great because of my actions and NOT because other people didn’t do what I wanted them to do. Superficially that contributed but when I get right down to it, other people’s action have nothing to do with my response and assuming that I use my personal power to think, feel and do what I need to, screw everyone else. This isn’t a bad thing, it’s freeing actually. I make the life I want to have and I leave other people alone to do the same. But this live and let live approach was a little out of place with most of my group.

This is a problem with self-help groups, religions, cults, and any collection of people who identify around a particular thing, a problem that only shows up when resources are scarce and competition for them is high, or in times of turmoil, stress, or uncertainty. Basically, it is the combination of the cognitive biases of the fundamental attribution error (the tendency for us to view our own actions in situational terms while viewing the actions of others as indicators of intent or character), the self-serving bias (the tendency to view ourselves in more favorable and self-esteem enhancing ways) and the in-group–out-group bias (the tendency for us to show more favorable views towards members of the group to which we are affiliated while viewing more harshly those who do not belong to the group). These things come together to render much of our thinking about other people as subjective and a reflection of inaccurate heuristics. Available cognitive capacity and then the willingness to use it is the antidote to this problem, but when it came to the seminar group discussions there wasn’t much of either to go around.

It works something like this: each one of us has an identity. This is kind of like a narrative story we tell ourselves about who we are, what we do and the values we possess. This is, for the most part, an unconscious and automatic thing – we do not often find ourselves asking the questions “is this the right thing to do” or “do I believe in what I am doing?” The entire thing is so powerful that we almost always act in a way that is congruent or aligned with our identity, all without much or any conscious thought or analysis.

Being a participant in the Landmark Forum can surface this identity and the information can influence it. Those who resist the lessons or are unwilling to see themselves in the story of another participant are displaying their identity in so far as they are claiming, “I am NOT like that.” That is neither here nor there because it is a self-improvement workshop, so your role as participant is to try on EVERYTHING to see what comes out of it. And it also doesn’t really matter much with the Forum weekend because it is over and done with very quickly. This means that none of the other participants will ever have the opportunity to notice you assimilating the new information into your identity and observe some of the messiness associated with this process. To automate anything, it requires consistent mindful practice over time, which is energy consuming and can be very destabilizing as a once held value disintegrates to make room for the integration of an updated one.

Being a participant in the seminar, you remain connected with people over a 10 to 12 week period, so you begin to see the efforts people are taking to move into a different future as they get better and better at working with the information they are being exposed to. This is particularly obvious during the weekly group calls, at least with some of the members. But it is messy and since no one is starting at the same point or at the same time, the progress is frustratingly random. This was something that I was used to, given the amount of time I had spent as a personal trainer. Some people get things instantly, others improve at a consistent slow pace, while others will get worse only to suddenly improve dramatically. It’s an individual journey in the gym, just as it is an individual journey everywhere else in life. The problem is the “group-think” that the three cognitive biases mentioned above triggers. Well, the problem is when you are NOT a part of the group that has been infected with the “group-think,” which was me, unsurprisingly, given my tendency towards assholism.

In my defense for how I act, I try hard to not automatically assume that my feelings are correct. I have been suspicious of my brain and my emotional system for a long time, well before I knew when it cannot be trusted and why that happens. Feelings are not thoughts, and while both tend to influence each other in a way that makes them seem inseparable, they are not the same and they can be pulled apart if you are willing to put the work into it. It’s hard though, and like any skill, it’s nearly impossible at the beginning, messy in the middle and effortless at the end. While I had not yet gotten very good at doing this back in 2012, I had been working on it for a while and had made some headway. This is why I was like poison to the majority of my group.

Having no desire to be a leader, and no interest in blindly following what the instructor was saying, I was seeking evidence or the truth. A good idea is a good idea, and the better an idea is, the larger the evidence pool will be for its truth. This meant that I asked a lot of “why” questions and was guilty of asking “what reasons do you have for saying or believing that?” which is really annoying for people who are in the process of trying to recreate their identity. They are fine questions, the answers are important, but having to put the work into finding out and then explaining the answers to someone like me seems more like a disruption than an exercise in good intellectual hygiene. It became very clear to everyone that I was not automatically on-board with what the instructor was saying. If I had drank the Kool-Aid, my liver had metabolized the poison very quickly allowing me to be curious about everything that was going on.

This is the problem with in-group-out-group biases. Because my behavior was not the same as the behavior of everyone else, I was clearly in the out-group. Under normal circumstances, this doesn’t matter, people have the available mental energy to consider two different points of view. But personal development courses are NOT normal circumstances. Most of the people are in flux, moving from one identity to the next, which casts a massive cognitive shadow on the available resources. The lack of available mental energy, when coupled with my lack of conformity to the group norm, cast me as an out-group member which triggered all of the associated nonsense and erroneous thinking that are associated with cognitive biases. Things degraded very quickly and it was not all that pleasant.

The upside is that I did learn a lot about what it makes sense to stand-up for and what it makes sense to just leave alone. My own personal development and that of my clients is worth taking a stand for, but I’m less convinced that I should attempt to play a role in the journey of others simply because it isn’t helpful for them and I have better things to do with my time. It probably makes things worse. As soon as their brain flips the switch and transports me into the out-group, the lens of preconception has been dawned and my actions will obviously indicate my true intention.

But more interesting is the fact that struggling to explain why something is the way it is or why a feeling you are having is an indication of truth are symptoms of something problematic. What the actual problem is can be any number of things; at the simplest would be an unwillingness to say out loud what ones intentions or wants actually are, but on the other side would be an over reliance on gut feelings, a lack of self-awareness, a need to belong to group or the desire to experience the rewards associated with social validation.

The way I see it, if you do not know why you feel the way you feel, you cannot actually claim to be feeling anything at all. You are having an emotional response, which may manifest as anger, sadness, concern, etc… but it is not anything more than that. I’m of the school of thought that in order for it to be anything other than an emotional response, it needs some weight behind it and in this case, that force is supplied by thoughts, thinking, logic and rationality. Without any of these, it is just something that is being triggered by some number of unconscious thought processes which are valid but since we do not know what they are, we have no idea what the feeling is all about. This is not to suggest that the emotional response is not real, it is a thing that can be measured so it is therefore real. But it is a subjective experience that has no transferable meaning to anyone else. The narrative reason for a feeling CAN be shared and transferred to others, so it can also be interrogated for accuracy, validity, and appropriateness.

An example here would be for the Landmark Advanced course – this is the second course in their curriculum and it is assumed that everyone who takes the Forum and who enrolls in the seminar afterwards WILL take the Advanced course. My friends who suggest the Forum to me did recommend that I take it, but they were also not so set on me doing it right away. Their advice was to take it at some point, but ONLY if I put into action any of the lessons that were taught in the Forum. If I wasn’t willing, able, or open to doing that, there wasn’t any value in attending anything else. As it would happen, the next Advanced course was scheduled to run on the weekend of the third or fourth week of the seminar, so on weeks two and three, there was a big sales push to encourage people to sign-up. I was unsure about going, so I made the call to wait and see what value I was able to extract from what I had already done. On the last group call before the course, 3 of the 5 had signed-up and they were encouraging the other 2 to join them.

The next call was unreal in its strangeness. The only other non-attendee was not on the call, so there was a full court press to get me to sign-up for the next Advanced course offering. Now I will not lie, I was slightly more interested at that point in time given how they were all gushing about how transformational and life changing it was. Whatever they had experienced had made an impression upon them, at least in terms of what a weekend experience has to offer. But, me being me, I asked them why I should go? What they each got out of it? How they believe their futures will be different and better because of it? The usual types of questions I ask when someone recommends an outlier experience to me. A $1300 weekend course is very different from a $12 movie or a $50 dinner, so I was seeking the specifics. The thing was that no one had any. They had had an experience and since it seemed powerful, they took that to mean that it was significant and therefore a worthwhile thing. A bar fight or a hangover is a significant experience, but that does not make either one worthwhile. I was hoping to find out why the Advanced course was like a hangover in terms of significance but unlike a hangover in terms of the worthwhileness.

Looking back on it now, I realize that it was a kind of dickish thing to do because it was based off of a less than genuine set of assumptions. I KNEW that they had no idea about the answers to those questions because the experience had not landed yet given that it had just wrapped-up a couple of days before. I also knew with near certainty that 2 of the 3 people would not be capable of answering the question accurately based on the limited information they did have access to. My memory does not serve me well here, but I have a sense that the remaining person was less vocal about the recommendation and was passively going along with the other two. When I started with the questions, she was able to answer with something along the lines of “it got me into a different head space and allowed me to consider things from a different perspective that I would not have done on my own or without going to the course.” That is an answer that I can believe and that doesn’t really apply to me. I have no trouble considering things from a different head space and my life is simple enough that I just take the time when I feel like doing it. She needed a commitment device and a sequestering and had no trouble justifying the spend to get these. She didn’t ever bring it up with me or the group again and for that I was grateful.

But it didn’t really make any difference because the other two were relentless about how I MUST go. And yet, they never were able to give me a reason why or any indication that they had figured out why they felt so strongly about it. Which brings us back to the legitimacy of feelings if there are no thoughts to back them up. They were having an emotional response to something but they did not have access to the reasons why they were having it. That isn’t anything that I will spend much time considering because when you get right down to it, thinking up a reason why an experience is transformative shouldn’t even be necessary if the experience was in fact transformative, you would just know why. They have a great weekend, they were taken on a roller coaster ride and when things wrapped-up on Sunday evening their memory buffer was filled with the peak parts of the experience and how they felt on Sunday when it ended. This is how experiential memory works so it wasn’t a shock that they thought that everyone should take it. That is fine, but it isn’t thinking and it isn’t a logical rationale for spending time doing something. Factor in the ease at which people are capable of thinking up justifications for anything and their lack of insight or even an answer becomes even more revealing.

Their experience was so transformational that not only can they not give a specific example of something that will be different, but they are not even able to come-up with a justification on an ad hoc basis. This did not sit well with me. For example, I can be a dick and call someone out publically for some nonsense perspective they have. When asked later I am able to say why I did it – in terms of my reason at the time – and I’m then able to think up a variety of other possible reason that were not part of the decision making matrix at the time. That’s what a brain does when it is trained to do it. The third person had trained their brain to do it and answered accordingly. The first and second people had never asked their brain to perform this function so when I made the ask, their brain threw an error and they just said “you gotta do it, it’s transformational and it will move you towards your future possibilities.”

“I don’t, it might be, and the jury is out on whether or not that happened for you so I’m going to table my decision for a while so I can collect some more evidence.” The fact of the matter is simple, what you get out of life is linked to what you put into it. A weekend course is just a weekend course if, upon its completion, you close the work book and never think about it again. But a weekend course, or a ten second conversation with someone for that matter, can be transformational if, upon completion, you never close the book or never allow the conversation to go silent. The initial experience is just the introduction so your actions afterwards are what will determine if it was a beginning or if it was the beginning, the middle and the end, all wrapped-up nicely in a tight 48 hour period.

The first and second did more to shape my decision than I ever let on. Frankly, I wasn’t going to tell them that they didn’t have any useful insight or that they had turn me off by recommending something to me that they couldn’t actually recommend or which was recommended simple to bolster their view that it was fantastic because there was another checkmark in terms of social validation. My opinion isn’t worth that much and how I choose to spend my weekends should have no impact on the lived experience of strangers or my cohorts in a personal development class.

That was then and it was a while ago. I am very comfortable with my having taken seven years to reach this point and will say that the Forum remains a highlight in my journey through life. It wasn’t the best thing that I ever did but it has a positive emotional valiance. There are some crappy things about the weekend, the seminar and the company – primarily the push for continued enrollment and the slightly dogmatic way a few of the people end-up acting. Both of these reveal a lot more about me than anything else.

Why do I hate being sold to? Why do I care if someone else has been sold to so effectively that they instantly change their identity into someone who LIVES Landmark? These questions are neither difficult to answer nor are the answers interesting. I hate being sold to when I am not expecting it because it obliterates my flow in terms of thinking. The solid stream of information about the subject matter hits my brain and makes it do dynamic and fantastically rewarding things. I LOVE thinking and the reward systems of my brain respond to the spontaneous generation thoughts that are triggered by the material. A quick sales plug lands like punishment when I’m floating along on a dopamine bliss. As for why I care when other people drink the Kool-Aid and get after their new passion like it is their first crush, well the answer is kind of boring, this is no longer something that I do. I have given-up hoping that I can know or control the content of other people’s minds and have found the experience of letting go to be exceptionally liberating. Some people like cars, some people like the sports, others like furniture, while others are passionate about being outraged. And none of it impacts me. I’ll talk about cars, the sports, listen to people talk about furniture, and really connect about things that trigger outrage, but it’s all transient and pointless for the most part.

This final fact is really what the Landmark Forum is all about. Almost everything is completely pointless and there are a tiny number of the actions that we take that actually matter. Maybe there is more on the line for those who have children, but I’m not qualified to answer and I do not know. And even then, if there isn’t and people act like there is, or there is and people act like there isn’t, it still won’t matter all that much. The world is a big place, and it is statistically nothing when compared to the mass of the universe. I’m just a bag of molecules, seven dollars worth of carbon, and if the earth is nothing in comparison to the universe, and I am nothing in comparison to the earth, what am I in comparison to the universe? I’m going to give that question exactly the amount of consideration it deserves.

Mindfulness Is A Noun Or A Verb – We Put Our Narrative Onto It

Both parties are having a very similar experience although each one of them has a very different interpretation of the ideas that are being aired. Each one will believe their idea is better because they will have felt just how right it was when they thought it. What they hear, the other person’s idea, will not have the same quality. They won’t feel it in the same way – both in terms of intensity and rightness – and it will be as though it exists as something that is different from them. Both parties will feel and belief that their solution is the best and each will likely go to bat for it.

Author Reading Blog Post

At some point in the recent past I happened across an article titled “The Problem Of Mindfulness” that made my brain throw an error before taking over and getting me to click on the link. I am glad it did, because I got a lot out of reading the article as it reminded me about how far I have come in terms of getting clear on what the present moment is and what the experience of being in it is like. While I did have a challenge with the title, because it begs the question and therefore usurps a number of my brain cycles, I got a lot out of the mental journey caused by reading and reflecting on what the author wrote.

While I have a number of disagreements with what they say, I think it is a good article. It is well written, it comes from the heart and from the author’s experiences, and there is very little in it (possibly nothing) that is distracting in terms of style, language, grammar, or sentence structure. This final point is very critical because it allows the article to stand on its own and to be a thing independent of the medium. The ideas that the author puts forward are evaluated as objectively as they can be and it seems like a lot of care was taken to remove most of the details that might cause a subjective interpretation or trigger a cognitive bias. For example, I had no idea the gender of the author until after I read the article and revisited the page to do some follow-up review. Their gender is probably important to them, but it is not relevant to those who consume the article.

This is something that I think I need to highlight more. Ideas are good, bad, neutral, provocative, progressive, regressive, transformational, ignorant, biased, inclusive, future-altering, creative, etc. and, in an ideal world, they are consumed and interrogated based on their merits. A good idea that you do not like remains a good idea, so ones opinion of the idea should never factor into the critical evaluation of it. The best example here, and one that may remain relevant in perpetuity, is Donald Trump. In this case I am not actually making reference to the person. I am making reference to the idea that is “Donald Trump.”

He does not conform to the stereotypical role of US president or traditional western world leader. His presentation is something closer to a mid-twentieth century union leader than a diplomat of a superpower. There is a straight shooter quality to him that on first glance seems authentic and trustworthy, but does not stand-up to any level of scrutiny. It is authentic in so far as it is true that he is thinking the thing that he is saying in and around the time that he says it, but there is no evidence or proof that the thoughts existed before the moment or have much of a life afterwards. There doesn’t seem to be any stacking of ideas that is building to a grand theory or understanding of things. It is just a stream of ideas, one after the other, and mostly non-sequiturs.

Which is why it is inappropriate to dismiss everything he says out of hand or to accept everything he says instantly. There are a few very good ideas in the totality of everything he communicates, just as there are some absolutely awful things. Uncovering these things will only occur when you take the time to divorce the message from the man and allow the idea to stand alone. The problem here is that this takes a lot of effort and it is not something that comes naturally or is even remotely palatable to do. It’s easier to say “he’s a genius, MAGA!” or “he’s a dope who is ruining the country” and then take this view into the evaluation of the next thing he communicates.

Like most things, the middle way is ideal, but it lacks all of the power and energy that tribal reactions affords us. This is what I try to do in-spite of the fact that it is draining and a lonely pursuit. Fewer people operate this way now than at any time in our history and I have a feeling that this approach will be effectively eliminated within a couple of decades. But until then, I’m going to try to detach an idea from its creator and consume it as though it came from someone who has a strong track record of putting forward reasonable perspectives that are not dogmatically charged or partisan.

So given all of this, here are my thoughts on the article title “The Problem Of Mindfulness” and the ideas that it puts forward.

The way the title reads is that “mindfulness” is a lot like a dryer that hides a single sock, if you are in a great mood, diarrhea, if you are feeling nothing much at all, or something between homelessness and   cancer depending on just how down you are feeling.

Of course, when the page opens and the reader is greeted with the article, the title is there, superimposed over a picture of someone’s face, both of which are being joined by a subtitle that would, if not for the first one, cause the brain to throw an error.

“Mindfulness promotes itself as value-neutral but it is loaded with (troubling) assumptions about the self and the cosmos,” which indicates that its creator is making much more troubling assumption than the noun or verb “mindfulness” has, is, or will. Let’s also throw “can” into that mix as well.

Before moving forward, I need to declare my conflict of interest here. I am a fan of mindfulness meditation and a big believer in the positive effects of disenchantment and its close relative disillusionment. Phrased more crassly, the sooner someone takes their head out of their ass and begins to see reality in more objective terms, the sooner they can start to do more impressive things in the world and with their life. For example, a lot of people have challenges realizing or learning that there is a boundary between themselves and other people, meaning that everyone else has an experience of reality that is theirs alone and rarely (never) is their perspective from your point of view. This makes sense logically. So much sense that you may even think “what a stupid and unnecessary statement to make,” which is exactly the point I am making. From YOUR perspective it is unnecessary, so therefore it is unnecessary. That doesn’t change the reality that until we learn to act otherwise, our first impulse is always going to be to see things from our own point of view followed by a castigation of anyone who is not aligned with it.

It doesn’t need to be this way, you can train your brain to table harsh judgment of dissention for later in favor of considering how the world would have to be in order for someone to believe something OTHER than what you believe. Here’s the rub, the world is actually much closer to that way than the way you believe it is.

And it is this way for EVERYONE. We evolved to get it wrong and we do, until we realize that we are wrong and take the steps to correct our path.

For me, mindfulness meditation represents the main step we can take in order to correct our path. So it follows that “mindfulness” as a noun and verb is making reference to some aspect of what we experience when we practice mindfulness meditation. It allows us to notice what is actually going on from moment to moment and in doing so, creates a juxtaposition between reality and what we think is going on. This may or may not make sense to you on any level, but once you spend any amount of time sitting still, with your eyes and mouth closed, noticing the sensations of your breath on the area of skin above your upper lip and in and around your nostrils, things will become more clear. You are probably still not going to understand what I’m talking about, but you’ll begin to grow more certain that I am actually talking about something that is real, and not spewing a new age or metaphysical creation designed to improve my position on some enlightenment hierarchy. And the more you practice, the more in-focus these two things will become – reality and the experience of reality that each one of us manufacture from moment to moment.

With that out of the way, let us move forward and deal with the two main goals of what I’m writing here. They are to address the authors concern and to then address my concern with how they went about addressing their concern.

The author has a long back ground with, at least in terms of observational exposure to, meditation. And they admit that they were bored when they went to the temple. They practiced a few techniques during university and later served as a control group member in a large scale University of Cambridge study about the effects of mindfulness. Read the original article, both to validate my summary and to gain more insight into how the author is approaching the subject. And I’ll add that it is a good piece of writing.

They found the practice of mindfulness, like many people do, to be rather destabilizing. For one thing, it reveals a lot about the world that we have never paid attention to, either because we learned to ignore it or because we never took the time to notice it. Those in the first group find mindfulness a lot easier to integrate and it tends not to rock their world nearly as much. They can be curious and fascinated with all that is reveals while never feeling like they are losing their grip. The second group, those who never noticed the things in the first place, tend not to fare so well in the short term. Initially their mind will be blown by all that they become aware of and the automatic nature of perception and how the brain manufactures ones experience of being alive. But this will usually give way to feelings of loss, confusion, and detachment. Feeling this way sucks. It won’t make any difference if the core lessons of impermanence are taking hold, the feelings are real and experiencing them has a negative valence until they go away. Over time though, things will stabilize as the brain updates the software and begins to gain confidence in its predictive accuracy. At some point in the future, everything will be assimilated and you will move forward with a new mental process called “mindfulness” that can be called upon as needed, and which will run in the background making sure that your perceptions are closer to reality than they were before.

About this fact, consider what happens when someone in a long term committed monogamous relationship cheats on their spouse / partner. Initially nothing happens to their partner, the world is the way it was the day before. It will continue to be this way until they find out about their partners infidelity. Then all hell breaks loose. Personally, I don’t think people should cheat when they are in committed relationships. It’s a shittie thing to do and is an act of immense disrespect to yourself. BUT, if it happens and you make the decision to tell your significant other about it, do it as soon as possible. Do not wait any longer than is necessary because the longer the gap, the greater the damage you will be causing to the other person.

Cheating on a partner is bad, but continuing along as though nothing happened for years only to come clean about it later is pathologically selfish and has the tendency of shattering the other person’s world view. The reason is very simple, and it is exactly the same thing that happens with the second group mentioned above – those who did not choose to ignore how the world actually is because they never realized how the world actually is – it causes them to question the past and to doubt their own judgment and their experiences. If someone comes clean five years later, they are forcing their partner to reprocess the last five years of their life before they can move forward. Sure, they are not going to be completely stuck at ground zero, but a very large portion of their mental energy will be redirected away from the day to day tasks of living and onto assimilating the new information and updating their long term memory as it applies to their relationship, their partner, and their shared experiences.

Over time, they will probably get through it. The brain is remarkably resilient and can process many different types of traumas. But the energy expenditure required to adjust to the information that your partner cheated is proportionate to the length of time between the act and when it came to light.

Something very similar happens when someone takes up mindfulness and starts to realize that how they have been experiencing the world is not aligned with reality. It will be resisted and denied until it can no longer be disregarded. Then will come the difficult tasks of reframing and reorganizing everything you know about the world to accommodate the fact that there is, for example, no self. A lot of stuff will need to get torn down and rebuilt, and this will take time and mental effort, and probably a good diet and sufficient rest / recovery. But it can happen so long as the person stays the course and relinquishes their attachment to their old world view. Anyone who jumps ship will find their swim back to their old reality to be less challenging than continuing forward, but they will be returning to a different place than from where they left and will likely be embittered about the subject as a whole.

My own experience with onboarding meditation was similar to what the author experienced. But I was older when I started and was certain that my world view was inaccurate which was leading to a drop in predictive accuracy. My journey had me leaving behind something pretty crappy and while I was not certain about the “goodness” of what I was choosing to move towards, life had taught me that different is good when the normal has become difficult, challenging, or painful. It needs to be said that I had already learned to doubt the validity of what I knew, so as destabilizing as I found the transition, it was no more so than the year leading up to the start of the journey.

The author does a good job at shining a light on the lack of thoroughness in the on-boarding that many people have with mindfulness practices. There is no doubt that had she engaged the practice more when she was young and being dragged to the temple, she would have been guided with a lot more vigor and care than what many people experience presently in western societies. But that is the nature of things. More care is taken with younger people as well as in places where what is being taught is viewed as important or is a big part of the traditional culture. North America is new to mindfulness, and when coming from a tradition of capitalism with a side serving of violence, it is not surprising that the care is being taken to collect the money as opposed to guiding the people.

This is not the fault of mindfulness, as either a noun or a verb, and is should not surprise anyone that the “money over everything” view is muddying the waters. The thing is this, mindfulness is like any skill, it takes time to generate, it is going to be messy in the middle, and it cannot be done for us. It is the quintessential selfish undertaking that one could argue is impaired by other people and enhanced by temporary isolation. It is like committing law to long term memory or learning how to solve advanced calculus equations, a teacher or instructor can help along the process, but the individual needs to do the practice to stimulate the brain growth to support the new memories or the new way of thinking. To this end, it is a less than optimal capitalist venture since capitalism places experience or perceived value at the top of the service offering. You cannot do mindfulness for your customers, they have to do it themselves, so the only way to make money doing it is to offer something that is scalable. Which in this case means something that is incomplete, is useless crap, or is actually counter-productive and harmful.

The medium is the message here. Those who seek enlightenment and the cultivation of the skill of mindfulness through a smart phone get smart phone levels of enlightenment and mindfulness. Smart phones are tools to trigger the release of dopamine through the activation of outrage, exposure to novelty, and social validation / approval. Mindfulness is a tool to make you aware of what is happening from moment to moment. While these things are not the exact opposite of each other, they are reasonable close to being completely dissimilar. Meditation, the primary way to cultivate the skill of mindfulness, is as close to doing nothing as someone can do without being asleep. The mind is very active, you are alert, but you are focusing so intensely simply because you do not want to become distracted, outraged, etc. Cultivating mindfulness is an act that inhibits the release of reward chemicals, so it offers no hook that business people can use to capture you as a customer.

The author talks a lot about the concept of “no self” in a way that makes it difficult to reconcile the truth of it with the experience of being or having a self. I am not aligned with them here. Two things that seem to be in contradiction can coexist simply because neither one of them actually does. It is kind of like Schrödinger’s cat or the wave–particle duality in that sometimes something is one thing while other times it is something else (meditation and mindfulness have NOTHING to do with quantum mechanics and my use of QM terms is only to describe the fact that sometimes we will need to look at things differently in order to understand them more completely).

You are a physical being, a meat sack if you will. You are made-up of matter, and that matter obeys laws of physics and chemistry, and other subjects. Materialism applies to people just as it applies to rocks or dogs. The difference is, as far as we know, rocks and dogs do not have a well-formed narrative identity of themselves. To make reference to a rock having “no self” seems redundant. It seems similarly so, although not necessarily completely so, to say the same of a dog. But what is the different between these two things, and then, from these two things and us? It seems to me that human beings have reflective consciousness that gives them the ability to think about the world and about things that are not there or are not presently happening. Rocks do not have this ability and while a dog may be conscious and does have the ability to learn, we get no sense that there is any depth to their understanding of what they are or their uniqueness in terms of being a distinct piece of life.

What this means is that as something is happening, it is just a meaningless thing that is occurring – it is a collection of molecules moving in a particular direction. So in order for it to mean something, the observer will need to take a moment to reflect upon what is occurring, allowing their brain to interpret the collection of molecules and their corresponding vectors as being something. But this process is not an act of mindfulness in the purest sense of the term. It is a result of reflection and by virtue of the fact that any meaning is generated, the person is no longer living in the moment and is instead living in a latency period between stimulus and response.

So when we are simply experiencing reality as it unfolds from moment to moment, there is no self. When we are perceiving and understanding what is unfolding from moment to moment, there is a self. It is slightly confusing but not at all if there is a willingness to understand what it is all about.

It just seems really out of place in modern life because without reflection, modern life could not have come to be. But no self makes a lot of sense and is more easily observed and appreciated when someone is sitting in a forest meditating away from everything that has been manufacture. Simplicity allows for the sustained existence of no self because it affords the opportunity to do nothing other than take in whatever is occurring from moment to moment, so basically what is steaming into the brain from the senses. Other people and manufactured material objects make this task nearly impossible because they create the need for rules. This causes complexity and moves the person away from the role of observer and into role of reflector in order to generate an understanding of what is going on.

Neuroscience has revealed a lot about the nature thinking, and one part that applies to no self / self duality is captured by the two self’s phenomena. Specifically, your brain operates with information in two ways. The first way, the no-self way, is about experience. This is what happens from moment to moment and it is what is lumped into the experience of “now.” The second way is about the remembering self, which is what your consciousness recalls about an experience. While it would be partially correct to refer to this as long term memory, given that long term memories do contribute to what we remember, it is not the entire story. The truth is that most of us do not actually remember most things very well and what comes to mind when we are thinking about the past is a combination of long term memories and things we make-up on the fly to fill-in the details or manufacture a more rich or complete narrative. The point here is not to suggest that neuroscience has uncovered evidence to support the truth about what the Buddhist teachers have been saying for centuries but to lend weight to the notion that sensation / experience is a different thing than perception / reflection / remembering. So given this, it makes sense that we should hold different views about two different things.

There is a Buddhist / Zen saying that goes something like “before enlightenment work, after enlightenment work” that addresses the next concern the author has about “mindfulness.”

They raise a very good point, but do not track in on the source of the issue with any vigor or accuracy, when they state: “In claiming to offer a multipurpose, multi-user remedy for all occasions, mindfulness oversimplifies the difficult business of understanding oneself.”

The first part of the sentence is more or less accurate, as it would be if it was said about anything that is put forward as a panacea or cure to everything that ails a person, culture, or society. The second part of the sentence is less accurate. In fairness, they were writing an article and not a text book, so there was probably a word count limit in place for them. However, that does not negate the responsibility an author has for guarding their words and to speak as clearly, accurately, and concisely as possible. Their article is not a work of fiction so it is reasonable to assume that what is written down is factual and represents the truth as the author knew it at the time. Putting aside their right to have and voice an opinion, that sentence journeys well into the realm of a statement of disinformation or a statement that is demonstrably false.

The first thing is that mindfulness is a skill, so a noun or verb, and makes no claim about its abilities to do anything – in exactly the same way as reading is a skill and completely incapable of promoting its virtues. Mindfulness needs boosters because mindfulness is not alive. The problem then is not with anything that mindfulness itself is doing but with the claims that are being made about it. In the event that this seems so obvious and therefore unnecessary to mention, it is worth pointing out that racism is both a problem and a part of our internal operating system. Many skills or behaviours that human beings are capable of, that seem to lack any value in modern life, are there because they served a valuable survival purpose at one point in time. Racism is not good, but the ability to identify those who are not like us and to treat those we are similar to had a place in our evolutionary past. It is an antiquated thing, particularly given that every unique race has suffered MORE at the hands of those who look like them than those who look different, but so too is the appendix and a considerable amount of our DNA given that it doesn’t seem to code for anything at all. Well the appendix used to do something and those unnecessary genes used to code for something that promoted survival.

So the problem with mindfulness is that people who promote it are making extraordinary claims about what it can do and how it will impact the lives of anyone who uses it as an approach to life. The problem the author is making reference to is the overstating or direct lying about the utility of mindfulness made by the people who promote it. This is something that I agree with, but it was not stated as directly as that in the article.

The second part of the sentence “mindfulness oversimplifies the difficult business of understanding oneself” doesn’t hold up nearly as well, even when translated or updated to reflect what is actually going on. I believe that the author is intending to say “the skill of mindfulness is presented as a simple way to understand yourself.” This is true and it is not a problem. The fact is that human beings are biological machines whose brain manufactures meaning out of electrical impulses that are triggered by collisions between the body and molecules that are not a part of the body. The tree we see is a collection of carbon, oxygen, hydrogen, etc. that is in tree form. What we see is the light that bounces off of some of these molecules and hits our retina. When we touch it, the molecules of our skin are repelled by the molecules that make-up the tree, so this ends up stimulating receptors on the skin that trigger electrical impulses to flow into the brain that cause the sensation of touch. If we were to eat the tree, tree molecules would stimulate taste receptors, if we were to smell it, tree molecules would stimulate olfactory receptors, and when we hear the tree, receptors in our inner ear are simply responding to air that is coming off of the tree and going into our ears.

I am not intending to be irreverent when I say that it is “simply” anything, but our experience of a tree is so much less than any narrative story we manufacture to capture the entirety of our knowledge about trees. It is our brain that do all of the heavy lifting that allow us to perceive things and to understand the world in reflective terms.

The fact of the matter is that most of what we know about things is just a story we are telling ourselves and sharing with other people. It is accurate in so far as it works in allowing us to navigate our way through life with a lot of ease, but nearly all of it is just manufactured rules about collections of molecules that human beings mostly agree on just so they do not have to think about it anymore than they have to.

Considering and then assimilating this fact is alarming, at least initially, but our brain will reconcile things very quickly and it will allow us to go back to living life as though we didn’t gain the insight. From an experiential point of view, the facts and the truth are of much less consequence than the position and movement of the molecules that we bump into. So no matter what we learn, life will return to normal quickly because it must be lived by each one of us.

The skill of mindfulness is a way that anyone can gain clarity into the nature of the world and, more importantly, the nature of our social interactions and social conventions. It will allow someone to  uncover what they are in terms of molecules and what they are in terms of a narrative understanding, while giving them great power to figure out what is important, what is real, and what is worth pursuing. It isn’t going to fix anything EXCEPT the delusions someone may have created about what is going on from moment to moment. It is not a cure for clinical depression, it will not help someone grow taller or regrow their hair, and it will not open up the doors to effortless success. But it can allow someone to experience what is actually going on in the world, to gain a better understanding of the difference between sadness and depression, it can help someone accept the reality of their height or hair situation, and it can give someone the clarity to figure out what actions they need to take in order to find greatness and to then make the decision on whether or not they actually want it.

Mindfulness, when practiced consistently, gives someone the ability to separate the sensations from the perceptions and to then make the decision to act in a way that makes the most sense to them in terms of these sensations and perceptions. But that is all it is going to do. The reason some people feel calmer when they practice it is because it dissolves the narrative, for a short period of time, which will allow for whatever triggered emotions to run their course before returning the person back to their baseline. There are two ways to describe it, the first is the feeling you have right as you wake-up in the morning without an alarm clock and when you have nowhere to go – your mind is at ease and filled with next to nothing. It doesn’t last very long, but while it does, it is still and peaceful and nothing is pulling it one way or the other. The second is the feeling you have right after a very intense workout as your heart rate and breathing return to normal. Physically you feel fantastic and mentally you are overcome with a sense of wellness and indifference to the world. Your mind has been parked into unflappable so you feel, for a spell, like you are on vacation and weeks away from having to deal with the real world again.

Now consider what you have just read and apply it to the author’s statement: “to look for richer explanations about why you think and feel the way you do, you need to see yourself as a distinct individual, operating within a certain context. You need to have some account of the self, as this demarcates what is a response to your context, and what flows from yourself.”

Who we are is not a static thing, and a lot of what we may choose to believe we are is subject to the present emotional state at the time of perception. Before my long intense bike ride, I may be an angry co-worker who doesn’t take the time to consider the ideas of other people before pushing my own solution forward. At the end of the bike ride I’m more than capable of working through their solution to actually see the merits of what they are suggesting and realize that not only is it better than my idea, but it is the only way forward. I would suggest that this insight occurs because the “self” has disappeared affording me an objective perspective that is based on the consideration of a more complete view of the available information. There is no ego so there is no desire to be the problem solver, only a desire to have the problem solved as effectively and as permanently as possible.

The tendency for people to see the world only from their own perspective and to view this perspective as being more important or valuable is a characteristic of something called disordered attachment. With the exception of a few people, everyone has a bias towards their own point of view simply because there is nothing so real in the universe as it. Every moment of our waking life is experienced from inside ourselves and a good case can be made that most of our dreams are also from our own unique point of view. “We” exist somewhere right behind the eyes, nose and mouth, between the ears, and slightly above our tongue and throat. All of our physical sensations have a “I” quality insofar as they tend to originate on our skin, or at the boundary between “us” and the rest of the world. It is reasonable that we would create and carry such an inflated perspective given that there are only two things in the world and that “we” are one of them; the other one is the rest of the world / universe.

But this isn’t the entire picture because EVERYONE has the same sort of perspective and experience of being alive. When you are in a room with nine other people, there are ten unique perspectives, each one as the sole center of all experience. This means that no specific reality is more real than any of the rest. As many people as there are on the planet, there are that many versions of the real world running. So we are real, but we are not really real.

Disordered attachment is a type of psychological attachment or dependence to something, someone or some activity. It is consider disordered because it is out of proportion to reality or to the nature of things. The solution I was forcing through, for example, is only held by me as the better solution when I am attached to it and am therefore willing to dismiss the merits of my co-workers solution. However, at the end of my intense bike ride or at some point after around 5 minutes of meditation, my attachment has evaporated because my emotional state has returned to baseline and I am more able to see the world in objective terms. This can only be a good thing given that a good idea is a good idea regardless of where it comes from. By eliminating the disordered attachment, objective reality can come more clearly into focus and the world can get better for all those who are relying on the best possible results.

There are a slew of cognitive biases that have at their core this type of disordered thinking / rationalization. The ego centric bias, the Ikea bias, the fundamental attribution error, and conflicts of interest are just a few of them that apply directly to the work situation I outlined. The ego centric bias has someone rely too much on their own perspective and experience, the Ikea bias has someone inflate the value of something that they created well above the fair market value of similar items, the fundamental attribution error has someone view their own decisions or actions as being related to situational factors while viewing the decisions and actions of others as being the result of character traits, and a conflict of interest is the tendency for people to unconsciously act in ways that promote an outcome that will benefit them all the while believing and feeling like they are acting objectively. There are many more, but this list should be sufficient to provide evidence that things are not as simple as they seem or even as we perceive them to be.

However, intense exercise, a good night’s sleep, or a mindfulness meditation session can go a long way in mitigating the impact of being the center of ALL of your experiences simply because they put some distance between the stimulus and the response. This time delay will allow any emotional response to fade and it will reduce the perception of the magnitude of any gain or loss.

This piece of it is rather peculiar. The “self” is something to which things happen and this allows for the “self” to react to those things in a way that seems like it is automatic and beyond any conscious control. However, this is not the case for most things. With the exception of being physically hit by something or getting physically ill, most of the stuff that occurs doesn’t actually happen to anyone, or at least it does not actually happen to us. We see or hear it, but our bodies are in no way implicated by what happened. This means that the perception we have of events plays a much bigger role in how we go about living our life than anything that actually happens to us or our bodies. This leads to the situation that when something occurs in the world but that only impacts us in terms of our perception or narrative interpretation of it, we have a chemical response that causes us to “feel” something BUT that reaction is not to anything that is real. If we think about two co-workers putting forward different solutions to a specific problem, not much is happening in a physical sense – some brain activity creates a thought that is the solution, and other brain activity causes muscles to contract in very specific ways that allow air to flow out of the lungs, passing over the vocal chords to make a very specific sound that is the air vibration equivalent to the thought. Both parties are having a very similar experience although each one of them has a very different interpretation of the ideas that are being aired. Each one will believe their idea is better because they will have felt just how right it was when they thought it. What they hear, the other person’s idea, will not have the same quality. They won’t feel it in the same way – both in terms of intensity and rightness – and it will be as though it exists as something that is different from them. Both parties will feel and belief that their solution is the best and each will likely go to bat for it.

But this is only happening because each one is acting as though they are something independent from the other and that the other is part of everything else. While this may be narratively or perceptually correct, it is not correct in terms of what is actually going on in the world. A detached third party would simply listen to both ideas and give their opinion on which one is the best because they are neither of the two self’s who have been tasked with solving the problem. They get to be objective because both solutions are coming from outside of them. Their ego does not factor into it as they get to say “the best idea is this one” and get back to doing whatever it is they do. They will probably feel that one of the answers is better, but they will not be inclined to feel that their OWN idea is better simply because it came from inside of them.

It is worth suggesting that this level of insight – to notice that cognitive biases have a sensation and that I am as prone as everyone else to be subjected to them – really only came to life for me when I spent a lot of time meditating, noticing my thoughts and feelings arise and pass away, and getting very clear that the next thing that I think about or the next sensation that I have is most often a complete mystery to me. The most I can do is to try and shape them by paying attention to very specific things, but generally speaking, there is a very random nature to almost all of it. Which brings us to the final concern the author raises.

“After a certain point, mindfulness doesn’t allow you to take responsibility for and analyse your feelings.”

I believe that the opposite is true, that we can only take responsibility for and gain insight into our feelings through the practice of mindfulness. Right where the author claims mindfulness impairs our ability to own and understand our feelings is the point I believe that mindfulness facilitates these things. I also believe that we are talking about the same phenome and may actually believe more or less the same thing.

It seems that their conclusion here is based off of some of the other concerns they mention; which means that all that comes after may not be rooted in reality or fact. For example, if someone does not allow for the duality of self and no-self, they are powerless to draw any other conclusion that “mindfulness doesn’t allow you to take responsibility for and analyse your feelings” because if there is no self, there can be no ownership of the feelings that are being experienced and nothing there to analyse them. But it there is only a self, the observation that thoughts and feelings just seem to flow out of our spontaneous brain activity becomes a lot tougher to notice or it must exist in a world to which it is incompatible. Both concepts are needed because there are times when we are a self and times when we are no self. The author has laid out their concerns with this part of it which has had the effect of limiting the moves they are able to make without appearing to contradict themselves or outline a paradox / problem.

I suppose I am more willing to allow for the coexistence of mutually exclusive ideas because I am very confident that the experience we have of being alive from moment to moment is not well enough understood to limit any aspect or to allow us to say that “there is no self” or “there is only a self.” There are times when it seems to be a self and other times when there appears to be no self, so I’m going to hedge my bets by assuming that they are both accurate while conceding that there is probably a more complete theory or understanding that covers them both perfectly. Apart from this being a safe move, given just how complex consciousness is, it has the added benefit of allowing me to pick and choose the best or most effective stuff from whichever side I happen to be considering. My goal here is to point out and highlight what works and why it may be of value, as opposed to pointing out what doesn’t work or the underlying historical problems with a technology such as mindfulness.

Cultivating the skill of mindfulness will go a very long way in helping someone understand what feelings are and what they are not. It will also give a person the ability to critically assess what is going on in terms of their emotional reactions / responses. On the very surface level, knowing that you are experiencing the sensations of anger moments before you have the emotional experience of anger can be very helpful in determining the appropriate course of action. Anger may be the right response, but it may be an overreaction, and one with a big downside. On a deeper level, having a more full experience and understanding of an emotional response will allow the emotion to be all that it is and ONLY what it is. You can be sad because your sports team lost, but you do not end-up devastated or left feeling aimless.

Most importantly is the fact that by gaining the ability to see and feel emotions more accurately, you will begin to gain the insight into what the whole thing is all about and how your brain will react to the things that it believes are happening and the things that actually do. I would be inclined to suggest that you cannot possibly have a cursory understanding of your feelings or your motivations / action unless you are able to notice them as sensations, experiences, and linguistic narrative expressions. Having access to one or two of these things is not complete enough to be useful as each one supplies a portion of the information. But when all three are available and processed, we are able to create a more complete understanding of any situation and move forward having made any decision from a place of being fully informed.

In summary then, the skill of mindfulness is an essential piece of the equation that allows someone to figure out what is actually going on and what actions need to be taken to ensure continued survival. Without it, we are moving forward on autopilot, oblivious to the lack of depth in our understanding and completely unaware of the impact our manufactured fiction is having on the decisions we make. It allows you to figure out what is going on, what you did, and why you did it along with illustrating the subjective and self-serving nature of most of your perception.

Again, while I did not agree with much of what the author said, we simply have a different opinions. I see and understand the world differently than them and that is fine. They do point out some of the legitimate problems with the subject of mindfulness and how it is being introduced to the western masses. While most of these challenges are the consequence of the people who are involved and have nothing at all to do with the mental skill of mindfulness, generating awareness of these problems is a very good thing to do because it can go a long way in helping people avoid the pitfalls.

I liked the article in-spite of the fact that I did not not agree with much of it. Obviously, I believe that I can provide some of the missing insight and to help clear-up the authors concerns, but I have no problem if the author never changes their opinion. That is because their article was worth reading and forced me to dig in a little on some of the ideas or beliefs that I have about mindfulness in order to figure out what it was that I was not aligned with. At the end of the day that may have been the author’s goal – I know that it is one of mine when I write – and since the piece was well written, it allowed me to think about the subject very quickly and without having to decipher a hidden message.

The Problem Of Titles – Capturing Your Attention Because Attention Is The 21st Century Currency

So that’s the problem of titles, they are tool that is used to grab and hook your attention by exploiting a gap in the social software contained in the brain of each human being. When used this way, they bypass the need for informed consent or conscious choice, and lead you on to a page or into a place you didn’t have any plan on going.

Author Reading Blog Post

This is an odd post because it quickly jumped the tracks and took off in a very different direction; not surprising, given that brains do that sort of thing when they are allowed to. The consequence is that this shorter post will be followed in a few days with the longer one that reflects the direction my brain took with it. The link to that post will appear in the comments once it becomes live.

At some point in the recent past I happened across an article titled “The Problem Of Mindfulness” that made my brain throw an error before taking over and getting me clicking on the link. The error it threw was analogous to a hissy fit that a 3 year old might throw when faced with a parent who is telling them to go to sleep or to eat their vegetables – they were being made to do something that they didn’t agree or want to do. It was the best attempt of a near half-century old brain to hone in on the fact that something about the real world was not aligned with the internal representation it held and that maybe the real world isn’t as real as everyone would like to belief. The declaration of “up with this I will not put” was made via an automatic hand and finger movement to cursor onto and left click the link.

The title of the article is powerful, which is the reason why it landed on me the way it did. It hooks the brain and triggers it to do things WITHOUT ever asking for permission. It is a form of manipulation, and while the ask the author is making is not a big one, on some level it is less than moral. My rational for making this declaration is that it is my brain and I therefore should have final say on what goes into it and what processes fire-up to deal with the world. I have a problem with anyone capturing any part of it without my permission or consent.

The title “The Problem Of Mindfulness” implies that there is a problem with mindfulness and unless you agree with the statement, the brain is going to handle the statement as though it is a question. This transforms the title into “what are the problems with mindfulness?” It is version of the logical fallacy known as begging the question – which occurs when an argument’s premise assume the truth of the conclusion, instead of supporting it. This is sort of like what happens when the question “when did you stop beating your wife?” is asked – it implies that you used to beat your wife, before it is established that you are even married. It is leading because the human brain automatically assumes to be true all of the things that are requirements for the statement to be true. Once these assumptions are made, they become “facts” unless they are immediately engaged and proven to be false.

I do not think there is any malice in what the author has done because when I read the article it is clear that they believe that “mindfulness” is being used in ways that are problematic. However, this does nothing to disabuse me of the notion that the title is having an effect on the reader’s brains that is automatic and unconscious. It is, in a way, the antithesis of mindfulness, hence the reason for my visceral reaction. Having spent thousands of hours meditating, it has become very clear to me that life is lived on autopilot for most people most of the time. I am not making a claim that the same is not true for me. My practice has only given me slightly more than zero control over what my brain is doing from moment to moment, and this affords to me only the occasional glimpse into the transient experience of being alive.

Begging the question, along with all of the logical fallacies and cognitive biases, are things that we can get a better handle on through logical means vs. experiential ones. BUT once we learn what they are and put the time in to learning how to notice them, the way they feel will eventually begin to surface. Each one of them and each one of us, will have a unique experience so I cannot say what begging the question will feel like for you. For me, it feels like manipulation or like someone is trying to sell me something, so it makes me feel queasy. But it has a tint of anger that I can best attribute to my modal-intensity being directed towards proving something that I know is not provable. Again, this is what it is like for me, how other people react to it will be different. The truth is though, most people will only react by assuming the unsupported premise is true and moving forward with whatever that belief causes them to think or do.

In fairness to all those who approach the world with good intention, two key things need to be stated. The first is that lying, dishonestly, and manipulation are very new things to our evolutionary path. Our species has had very little experience with them, so the hardware and default software we are running is the product of a world in which truth and honesty were the primary ways of operating. Advanced language that communicates abstract ideas is a necessary requirement for lying and subtle mind control to be possible. Then, in order to actually act this way, the incentive to do so would need to be much larger than the disincentive to. These factors date this type of behavior to the last 10000 years which is not nearly long enough for the brain to have adjusted to combat it.

The second thing is that the best article in the world, or the best idea that has ever come to a human beings mind, is effectively worthless if no one reads it or it is never shared with anyone. A strong title is a simple way to get people to read the article or consume the idea. If the article is helpful and moves someone forward in their life, a case can be made for skipping the informed consent or free choice part of the equation and tricking someone into reading. I do not agree that the ends justify the means but some people might.

I have been told that my articles would get better traction is they were more controversial or if they were more inclined to cause outrage in some people. I agree, and I don’t care to journey down that road. It isn’t my goal to trigger either one of those things. My purpose is much closer to the opposite of them and could be summarized as trying to eliminate suffering by helping people create order in their lives. Whether or not this is a noble or worthwhile goal doesn’t factor into it. Nor does the desire to get hits or page views. While I would love all of these things to happen – to achieve a wide reach in terms of readership and impact, and to be considered a righteous person who played a role in the betterment of the lives of many people – if my ideas do not appeal to the many or do not stand on their own, that’s just how it goes. At the end of the day I have to live with myself and I have always found it difficult to sleep well when I have tricked someone into doing something that, while it may be in their best interest, was not something they would have willingly agreed to do.

So that’s the problem of titles, they are tool that is used to grab and hook your attention by exploiting a gap in the social software contained in the brain of each human being. When used this way, they bypass the need for informed consent or conscious choice, and lead you on to a page or into a place you didn’t have any plan on going. Those who lack the mindfulness to notice it happening, may not have the ability to then liberate their attention and redirect it back onto whatever matters the most or is most important to them.

Victim Language Is A Tool, Not A Symptom Of A Problem

Basically we’re trying to get them to reach a point were they see the situation as ridiculous and of their own making. They need to see it as ridiculous because intelligent people are not capable of continuing to exist in that type of situation. They need to see it as their own making because this allows them to keep the momentum and see that they have had the power and been using it the entire time.

Author Reading Blog Post

In the self-help / personal development world the idea of victim language is floated. Predatory listening techniques are used by many practitioners to identify and point out when someone’s language indicates that they are viewing themselves as having been victimized in a specific situation or life in general. On the surface of it, it does make a lot of sense to draw ones attention to the moments when their choice of language indicates a world view has them being powerless. This flows from the fact that those who have the power to control their life have the opportunity to influence their future.

These conversation are only superficially helpful because they lack the insight to actually empower the individual. But they feel like something very real to both parties. The instructor / coach feels good, given that they were successful at identifying a pattern of speech that they have been trainer to flag given that the human brain is programmed to release reward chemicals with every successful match. The participant / client feel good because they now have an answer to the question “why is my life like this?” KNOWING the answer to that type of question is rewarding because it closes an open loop that was syphoning off mental energy that results from uncertainty. In terms of a transaction, it is win:win. Both parties feel good and get sufficient value from it.

But it isn’t very helpful in terms of empowering either party.

I’m going to cast aside the instructor, they aren’t asking for help, and instead focus on the client / participant.

Their language is fine. It’s powerful and clearly communicates a world view. This world view is almost completely correct. When they say that they didn’t get the promotion because their boss doesn’t like them they are correct. When they say they can’t lose weight because chips and candy too good to refuse they are correct. No matter what they say, there is an abundance of truth in it. There’s no point in lying and telling them that they are wrong. They are in fact the victim.

This begs the question, if they are victim, who then is victimizing them?

Well, it’s their language, so they are. And this is the power of it. It is only through seeing themselves as the cause of everyting in their life that they will ever gain the ability to control this power and begin to use it to create the life that they want.

This is where I part ways with the coaches / instructors. The thrust of their approach is to tell their clients to stop using victim language and start using more powerful statements as though they are the cause of their own life. The problem I see with this is that their victim world view has a lot of momentum. This inertia will keep things going in that direction for a while making immediate / instantaneous change nearly impossible. To do the opposite, they will first have to come to a complete stop before starting to move in the other direction. Doing this requires a lot of attention and energy, which is unreasonable given the unproven nature of the technology their coach is asking them to trust.

Instead, we use the inertia to reduce the energy requirements needed to help them become the cause of their own life.

Basically we’re trying to get them to reach a point were they see the situation as ridiculous and of their own making. They need to see it as ridiculous because intelligent people are not capable of continuing to exist in that type of situation. They need to see it as their own making because this allows them to keep the momentum and see that they have had the power and been using it the entire time.

Here is how:

A) Get them to restate the victim statement.

B) Nod your head if face to face or give an ambiguous verbal agreement if remote

C) Repeat it back to them and get their confirmation that the statement is correct.

D) Ask them “so what?”

E) Listen to their answer and ask them “what then?”

F) Go back to c and repeat as many times as needed to get to some ridiculous place.

A helps you to calibrate your understanding with their world view. B allows them to be correct and it sustains the momentum of their world view. C give you the opportunity to show that you have listened and heard, and get clarification if it is needed. D forces them to look inside and spend more time thinking about their victimization. It also gets them to consider the consequences of the situation they are in. E projects them into the future. F begins the process again with a new starting point that is at some point in the future.

One of the characteristics of people who view themselves as victims is that they rarely spend much time thinking about the long term ramifications of the situation. People either tell them that they need to do something different or they simply agree with them that they are victims. These amount to “I’m solving your problem” or “shut up, I don’t want to listen to you”. The third option is to assume that they are the experts of their own life and to genuinely be curious about how they think the situation will play out. Keep digging in and uncovering whatever lies below the surface. And then go deeper and see what’s below that. At some point it will become ridiculous and they’ll see that they have create the world they presently live in. Once they get here, applaud them for the power they have in making the world the way they did and invite them to consider what it is that they really want to use that power for.

Keep in mind that anyone who has done the dialectic about their challenges has already drawn the conclusion that THEY have caused the world to be the way it is and that they alone have victimized their own life.

It will take a little practice and role playing to get the conversational flow down, but you’ll be surprised at just how quickly you’ll get good at helping them see their role as victim and villain. You’ll also be shocked to notice the lack of introspection or how little actual though they have put into understanding the situation. Generally speaking, once someone has seen that they are the victim they stop thinking about it and start repeating and refining the victim script. It usually doesn’t have a second act, and if it does, rarely a third. By the forth cycle through their house of cards has collapsed.

This approach has the possibility of being effective, more than the traditional approaches of agreeing that someone has been victimized by others, which gives them a pass because it externalizes the source of the problems meaning that they do not have the capability to fix the situation, or pointing out their use of victim language and coaching them to substitute these patterns for more empowering one, which continues the externalization of the source of them being wrong, simply because it makes them responsible for drawing any judgments about who is the cause of the events that are happening in their own life, and the deep dive in terms of the possible future outcomes forces them to make huge generalizations in order to support or validate their assumptions which they will easily perceive as being incorrect.

The key to this approach is that they get to maintain ownership of everything, which is valuable in two ways. The first is that by seeing oneself as the cause of an outcome, they automatically accept responsibility for being the cause of an alternative outcome. The second reason has to do with the cognitive bias called the fundamental attribution error, which holds that a person is going to view their own actions in situational terms and the actions of other people in characterological terms. This tendency results in a reduction of solution option sets when a person views other people as being the cause of an outcome because they view the other persons actions as being a consequence of their lack of abilities or an abundance of malice. But when they view themselves as being the cause, they immediately see the situation as having played a causal role and can easily be moved towards generating solutions that are solely based on changing it. They have the capacity to do this so there is a much better chance of them surfacing a solution that they are willing to implement.

This is a version of a double bind – something that leads a person to two mutually exclusive outcomes – although the ridiculous nature of the final outcome does serve to dissipate the emotional distress. Narratively, when done effectively, the person has to choose between being correct, but unintelligent and locked into a life time of suffering, or having been the cause of their situation and holding the power to do something about it. While the second option is less palatable in so far as it requires that they put the effort into making their own life better, it is usually much more appealing to anyone who is actually open to change than admitting to another human being that they are willing to continue to do the very thing that is causing their life to be crappy enough to ask you for help in fixing.

My favoring of this approach stems from the fact that I have never seen someone respond well to being told that they are being victimized by an external entity. The usual outcome of this is a state of learned helplessness that serves only to inhibit action. The other option is only marginally more effective at engendering a sense of personal power. But even when doing this, it tends to take a very long time because they need to mindfully create a new process of guarding their “I am” statements, which is a valuable skill on its own, but for our purposes, serves as an intermediary step. When quick change is desired or needed, a more direct attack of the problem makes more sense than learning how to do something that will stop them from doing the thing that is causing the undesired outcome.

Most people have a conditioned threshold level of effort that they are willing to spend in order to move past a negative experience. Since those with a high threshold tend to be the very people who fix or create the life they want to live, coaches and trainers will never find themselves having to help simplify the approach for these clients because the client will simply do whatever work is needed to implement and execute the perfect solution. For everyone else, their desired outcome is more often achieved through methods that rely on the expenditure of the least amount of effort.

To this end, forcing their brain into a double bind-like choice between having to reconcile the continuation of making stupid choices or choosing to see themselves as having been the one who made those choices and therefore is free to put in the work to make different ones, has only one possible outcome when dealing with someone who is actually willing to change. They see themselves as the cause, they accept that they have made the decision on some level to view themselves as the victim, and they put in the marginal amount of effort that is required to do something else.

NOTE: those who are unwilling to change will be easy to identify because they will ask other people to explain what is going on, they will not take the time and put in the effort to answer the “so what” questions, they will have reasons that they believe for why they are actually the victim of the actions of an external player, and they will be more than willing to endure the negative side of the double bind – there will be no cognitive dissonance associated with existing in a world that has them act in a way that will prevent them from getting what they claim they want. My advice is to exit yourself from the life of these people. Do NOT take them on as clients and do not believe a word they say when it comes to their belief that they know you will be able to help them. You cannot help them because they do not want help, they want someone to do the work for them. This makes it unworkable because people fix their own lives by taking the actions that move their life towards the things that will make it better and away from the things that are making it worse. Anyone who shifts the responsibility of any aspect of this onto another person is not ready for change and is very likely looking for someone else to blame when things do not go well.

The final part of all of this has to do with the fact that being a victim of the actions of other people is not the same thing as being the victim of your own actions. Not all victims are the same, although everyone is, to some degree, a victim of their own decision making or their unwillingness to make a decision.

This is where the power comes from. At some level, each one of us could have done something different and if we had, we would have experienced a different outcome. Even when we truly are the victims and suffer at the hands of another person, we could have done something different at some point along the way and there is a very good chance that we could have changed course when we realized that things were starting to go badly. This is why the cycling through the questions is so important. The client will need to realize a few things before they will gain access to a different and more deliberate future.

At some point along the way, when they realized that things were starting to go or were actually bad, they did not act. This was their decision and even if another person victimized them afterward, it was only because the client made the decision to remain in that position. Yes, the other person is responsible for their action, but this does not relinquish the client from their own responsibility in the situation. They contributed to the situation that the other person took advantage of.

By cycling through the questions until a ridiculous end point is reached, the double bind is created that will cause the client to consider the fact that there is something very silly about how the whole thing is going to pan out assuming the present situation remains as it is. This will force them to reconcile the fact that they KNOW the future before it happens and are therefore choosing to let this happen by choosing to do nothing about it. If they do not like how things are right now and they really do not like how things will become if they continue along on the same course, they will obviously need to do something different or else they are completely responsible for the outcome. No one else in the situation will bare any responsibility for what happens.

Notice how, at no point in this, are they being told that they are wrong. They are not being judged by you (the trainer / coach) in anyway, which will put some distance between them and the notion of external victimization. They are being moved to the point of making their own decisions and value judgments about what is going on and are completely free to accept everything as fine and allow it to continue. If the concept of victimization exists at all, it will only be in terms of their own actions and decisions leading them to a predetermined or predicted outcome. No one else will hold any responsibility in it and if they view the possible outcome as bad or undesirable, they are free to do something different to change it.

The benefit to this approach stems from the fact that self-discovery and independent learning play a disproportionately large role in terms of shaping future actions than anything that was taught or learned via a proxy. Understanding is the much younger sibling to realization, so someone who realizes that they have made the decisions that led them to this moment in time is at a distinct advantage over someone who understands this concept. The truth of the matter is that most people will resist and do the opposite of what they are told, so the actions of a well-intentioned coach who bypasses self-discovery in favor of telling the client what is going on will statistically do more harm than good.

Not everyone wants the things that they say they want, so it’s also very important to take the time to allow the person to make this call on their own. The only way this can happen is when there is full disclosure. By helping the client surface the most likely outcome if they continue their course of action, you are helping to free them from the future, if that is what they want, or to become content with their future, if it is what they choose. Again, we are not in a position to say anything about right and wrong, nor are we qualified to make the call on what is appropriate or inappropriate for their future. It is their life and they are the experts of it. Our job is to help them gain clarity on what is going on, why it is happening, who is causing it to happen, and what the future outcomes will be if they continue to operate in the same way. If they still want help after everything has been uncovered, our job is to help them figure out what they want and to help them determine a path that they will take towards it.

Victim language is important only in so far as it helps them to see who the actual villain is, themselves, and to realize that it has been their own decisions that have caused the outcomes that they do not like. It is only when someone accepts that they are both victim and villain in their own life that they will be able to see themselves as being the cause of whatever eventual future they live into. Leverage this view of victim-hood to help them gain the power of becoming a benevolent villain in their own life.

Soon Certain and Salient – The Science and My Experience

This is athletes and is not most people. The results are a function of “athlete” as a verb as opposed to a noun. Most people will act like an athlete from time to time insofar as they can be very driven and work very hard, but an athlete is single-minded about what it is they want to achieve and they are single-minded about the willingness to do whatever it takes to move forward and achieve the goal.

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A few weeks ago I was talking to an old co-worker friend from the fitness industry. We were just spit balling back and forth about who the best clients were to get. When I asked him what exactly he meant by the best clients, is it the ones who get the best results, is it the ones who are the most fun to train, is it the ones that are the easiest to train? He replied with “that is a good question, what I’m really asking is your opinion and your experience with clients who get the best results for who they are, and you know right off the get-go that it is going to be an easy experience for both people.” So for the trainer is it going to be fairly straight forward and for them as the client it is going to be very simple. It is going to be hard work, without a doubt, but it is going to be simple hard work. They are going to do what they have to do, they are going to do it as well as they can, and they are going to do it exactly as it is outlined.

Fundamentally, this is the type of question that I love answering because it draws on a lot of my experience in terms of the work that I have done in a variety of different fields along with my academic background in psychology. At its core is the question “why do people do the things that they do?”

Now we know an awful lot about how the brain works, both in terms of the physiological things that occur, and in the fifty thousand foot view of what goes on in the brain and the way people think – so the neuroscience along with the psychology. There is a boundary separating these two things. The neuroscience deals with things on a cellular level while the psychology deals with more of a narrative understanding of what goes on. Regardless of the differences, a lot is known about both things.

There is not much difference between human beings. Genetically, we are all very close to identical and the physiological processes that run under the surface are exactly the same for all people. We are coded in more or less the same way, by and large we all have the same parts of the brain and they all work in exactly the same way. And it is that way with most mammals and most living things. Neurons work the same way, more or less. So given that there is so much similarity in terms of the neuroscience, on the cellular level, why are there different outcomes for different people? Why is it not the same outcome?

That is where the psychology comes in to play. And that is ultimately the question my friend was asking. Who are your favorite clients to work with from the point of view of the ones you know are going to do well, will follow instructions and just be really easy to work with? Well, as the conversation evolved he asked if my experience backed up what I know about psychology. And that is a fair question because my experience NEEDS to back it up because if experience does not back-up what you know about a science, your experience is wrong or the science is wrong, or you have done something new that was not previously known. But one would imagine, that with enough time, over the twenty years I have been working in the industry, I would have found my way into the mean in that the average experience that I have had with people would reflect the average person.

This is more or less been what I have discovered. Some people do not get very good results. They do not get any worse, but they never move toward their goal. The stated goal of losing a few pounds or gaining some muscle, or whatever the goal is that the person decides they want, I know that there will be some people who never move towards it. They will never get worse, which is a version of improvement given that decay is the natural processes as we get older, so that is good. But when they are not moving towards their goal and improving, they are not really getting what they want.

Then there are other clients who get average results, and finally there are the outliers on the other end, those who achieve their potential in the scientifically determined length of time – there is an optimal level of progress and there are a few clients who will hit this. This is ultimately what he was getting at. When someone sits down in front of me for the consultation, and they say “hey, I need your help in doing this thing,” who do I know is going to get the results, and what makes me sure they will? And what then does the science say about these people?

Well, I will work backwards. What does the science say about people who get results? Basically it says that the people who do this collection of things for this time duration at this frequency and for this period of time (in terms of weeks or months or years), will cause physiological changes to their body that are the reflection of the physiological stimulation and the nutritional intervention. So those who get results do those specific things as prescribed and they get these specific and predictable results. For example, they do this program four times a week, every week for three months while adjusting their diet in these ways and they will gain 5 pounds of muscle and drop 5 percent in body fat.

So if that is on the surface, do X, Y and Z in this way and get this outcome, why is it that some people choose to do X, Y and Z exactly as prescribed while others will not do it as prescribed? What is the difference between these people, and the individuals who find themselves in other groups?

The science and a lot of the research that they have done with people reveals that it all comes down to consequences. On first pass, this may seem silly because consequences are punishments and punishments are about reducing particular behavioral patterns or actions. Compare this to reward, which is about increasing behavioral patterns or actions that someone takes, which is ultimately what personal trainers are asking their clients to do.

Think back onto Pavlov’s dogs that salivated at the sound of the bell when they had learned that food was given right after the bell rang. They would start to get excited when they heard the bell because they learned that the bell meant food. The outcome to this was that the dogs began to display a behavior that was not related to the bell simply because they had been reward in the past and had conditioned the reward to the sound of the bell.

On the other side of it is punishment. Whenever a physical or psychological punishment is administered to a creature in close proximity to a particular action or behavior, the frequency of them displaying that action or behavior will be reduced and overtime it will be eliminated. Now the issue with punishment is that it is not very specific meaning that whatever action the nervous system of the animal determined was what led to the punishment will get suppressed. It is not a clearly defined or a concise understanding of what exactly caused the punishment. This means that any of the behaviors that occurred in close temporal proximity to the punishment might end-up being suppressed. This leads to a situation that allows for very little testing or refinement of the connection – since the punishment MIGHT have been caused by any one of these five actions, repeating one of them MIGHT lead to a punishment so it is best to not repeat ANY of them.

This is the opposite of rewards. Rewards tend to be much more specific because there is no risk associated with testing any of the potential actions. The animal is hell-bent on finding out what exactly it has to do in order to get more rewards and it very quickly tracks down that it was this particular behavior.

What does this have to do with success with personal training clients? It has to do with the fact that consequences have a much bigger role in determining who is going to be successful. Human beings are not like any other creature. We get to enjoy things that do not happen, we get to enjoy the benefits and cost of things that are just a matter of perception, so things that we imagine and that never occur. And while any other animal will learn to avoid doing the things that cause them harm or ill-health, a human being will continue to do them.

To this later point, alcohol is good. You should never ever feed alcohol to a dog, it is not fair as it cannot consent to drink. You should not do it. But whenever they have done it they have found that the dog will drink, it will suffer hangover like effects and it will never go near alcohol again. In fact, the dog will become conditioned to avoid alcohol through single-trial learning. When it comes to alcohol, it does not like it, it hates the feeling and it knows alcohol will cause the feeling so it does not touch it ever again. Human beings will continue to do things that cause pain or that simply do not work for them over and over again in spite of the fact that they causes problems. Consequences do not mean the same thing to human beings as they do to dogs. There is a one-to-one cause and effect relationship with the dog while the consequences with human beings are impacted by a perceptual relationship. This means that the cause and effect relationship manufactured by the human could connect absolutely anything to anything else.

The science basically says that someone who shows up for consultation saying “I want to get better at X,” knowing exactly what they are seeking, is highly motivated, and they know exactly why they are doing it, will tend to get the results they are looking for. A perfect example of this class is an athlete. Athletes know exactly why they are doing what it is they are doing and are moving towards a goal. I am not going to say that they are pleasure-seeking but they are looking for something that they view as positive. They want to achieve the highest level of performance so they can increase the likelihood that they are going to win during competition. This is one group who, if they show-up in front of you, assuming you know the science to support optimal human performance and write and administer the program effectively, WILL hit their potential because they will follow the program almost perfectly. These people are seeking something. There is a huge reward in front of them and that is what they are moving towards.

This is athletes and is not most people. The results are a function of “athlete” as a verb as opposed to a noun. Most people will act like an athlete from time to time insofar as they can be very driven and work very hard, but an athlete is single-minded about what it is they want to achieve and they are single-minded about the willingness to do whatever it takes to move forward and achieve the goal.

Most people, in general, are moving away from something they do not like, which is not pleasure seeking. Human beings operate from a pain avoidance point of view when it comes to altering their physical health. The reason is fairly straight-forward, it is hard work. The easiest thing to do is nothing. Change is not doing nothing. Doing nothing is doing what we have automated, living the life that we are currently living. If we want to change our life this means we have to do something other than what is automatic, which is going to require effort. Since we know it requires effort there is a disincentive to doing it if for no other reason than this extra effort (but there are other reason too). Human beings do not really operate from the point of view of spending effort unless we absolutely need to. So we will spend energy to get pleasure, the athlete, and when it comes to everyone else who connects with a personal trainer, they will spend energy to avoid pain. This is the reason why we know someone is going to get great results when they show-up to a personal trainer with a clear idea of what it is they do not want. They are the ones who are more than likely going to do everything that is asked of them. The motivational currency of the non-athlete are consequences.

The science basically says when dealing with consequences, the consequences need to be soon, they need to be certain, and they need to be salient. If a consequence has, in the mind of the potential client, these three properties, they are going to agree to training and they are going to commit to doing what you asked them to do as hard as they can. They are going to do what it is needed to move themselves away from the consequences that are soon, certain, and salient. If the consequences do not possess one of those properties, there is a much lower likelihood of compliance to the requests that will be outlined in the program.

The “soon” is fairly straightforward. The consequence needs to be something that occurs in the very near future and the closer to now it will occur the better. Far away things may as well not be things at all because the brain really does not process things that are distant. Things that actually exist in the here and now or have greater immediacy are going to get a lot more effort and action taken towards their resolution or prevention.

Certain means the outcome needs to be inevitable and there is no possibility of an alternative outcome that is more pleasant or favorable. The reason for this is a cognitive bias called “the optimistic bias” which has a person believed the best case scenario in a situation when there are two alternatives presented. They are going to believe the best case and assume that is the one that will happen and move forward accordingly. This will happen even if there is only a 1% chance of the best case and a 99% chance of the negative or the worst case scenario. The optimistic bias has a person choose a 1% chance over a 99% chance. This defies logic but so do human beings. We are not logical operators so it is not surprising that we would do something that does not make a lot of logical sense. An inevitable consequence or one that is viewed as near certainty is going to be given a lot more weight than something that is viewed merely as a possibility.

Salience has to do with ones ability to visualize, imagine, consider, and bring to mind what the consequences are and what the ramifications will be upon their life. The more clearly a person is able to perceive the future outcome, the greater the level of salience and the more clearly their perception will be of the negative. This is very important because things that are hard to imagine may as well not be imagined at all. Something that is very clear to see, is very simple to imagine and a brain will work with it to a much larger degree. The specific reasons for this have to do with the amount of stimulation that an idea generates. Imagine you are looking at something very clearly and you are noticing everything about it. This is a huge stream of sensory data coming into your brain that it has to process and make sense of. The same thing is true with something that is very salient. You are able to imagine it clearly, able to feel the way it feels, see, hear and get a real sense of the negative outcome and this will generate a massive amount of data that your brain is going to process and operate on.

The more we pay attention to something and the higher our concentration is on what we are thinking about, the greater the cognitive ripple triggered by this stimulation. This larger amount of data will have a much larger impact on our mental processes. Anything that is salient, is clear, is easy to visualize, is easy to understand and experience will have a bigger wave of impact on the brain meaning that more of the will process it.

The end result? A much better understanding of the negative outcome will lead to much better change. This is what the science says, as long as the consequences are soon, certain, and salient, a human being is not going to have any difficulty dealing with them. They are going to treat it as important, pay their respect and take the action that is required in order to address it. However, if a consequence does not have all three of these, or is missing two of them, a person is not going to do anything about it.

Now how does this line-up with my experience? Well, it aligns perfectly.

There are three prospective clients that will show up in front of me and I will know with certainty that they will buy training and get great value out of it by following the instructions and working hard to get the results they are seeking. In each of these three cases, they match on all three of soon, certain and salient. These three types of prospects are illness, recently dumped or single, and mothers of multiple children.

This begs the question, how are the variables of soon, certain and salient present in each of these groups?

Well if you think about illness, which is illness in the person themselves or the illness of someone they care about, it is very salient. If it is in themselves, the doctor has told them that they need to do something about their blood sugar, the extra body fat, or their blood pressure, or else they are going to die or they are going to get sick. Having the experience of the doctor telling them that sickness is inevitable unless they change course makes it very clear to them. The certainty is a doctor saying to them their blood pressure is 180 over 147, which is elevated. So unless there is a good reason for it and there tends not to be a very good reason for that, it is unhealthy and is causing a lot of unnecessary stress on the blood vessels and particularly on the brain. A blood pressure like that for a sustained period of time is setting oneself up for a stroke, a brain aneurysm or any number of really devastating neurological consequences. By ignoring high blood pressure, it is only a matter of time before an artery in your brain is going to explode, and when it bleeds out, it will cause severe intellectual mental impairments and it could actually kill you.

While we do not have any real concept of what it means to be not alive, because we have always been alive, we have an idea and a very negative sense of what it is like to be dead, and of what it would be like to be intellectually impaired because of a neurological trauma that was avoidable. A cancer diagnosis or a heart attack in a loved one has the same sort of quality. We see someone we care about who is sick, which makes for a very salient experience.

The certainty and soon is the doctor telling us that we are sick or destined for a health crisis when they show us a blood test that indicates an LDL level that is very high. These are understood by proxy if we see someone who is sick because this is a clear indication that it is really happening RIGHT NOW. That is a benefit, if you will, of illness. People see the consequences and they match all three of soon, certain and salient.

The second group, the recently dumped, is a weird one but it is absolutely true when someone becomes single, if they have not made the decision themselves, once they get past the grief associated with losing the relationship, they move towards a three to nine month period of getting revenge on their partner. They do not actually want their partner to suffer physically but that they want to send them a message that they screwed up dumping them, so they get after a physical transformation and taking care of the things that they put on the back burner. They take care of their health and they take care of their fitness. Maybe it is weight loss, maybe it is gaining strength to become more mobile and active in order to do things they have never done. Whatever it is, they do these so that at some point in the future they will be able to say to their ex-partner “yeah I’m doing all that stuff now, I look great, and it wasn’t me it was you. You broke up with me and now my life is so much better. You were the liability.”

Sure, this is a story that people are telling themselves, but since there is nothing at all wrong with getting into better shape, I am not going to tell them that they might want to go to therapy to understand the role they played in the demise of their relationship. With people, and particularly people who come looking for personal training advice, they do the work, they spend the time needed to figure themselves out and then come to realize that “yeah I played a role in the breakup. I was not being the best person I could be, I was not playing all out in the relationship and while I do not appreciate the fact that the relationship ended I do sort of understand that it was not working for me therefore could not possibly have been working for them.” But when it comes to those realizations, even when they arrive after spending six to nine months improving their health and fitness, it is all good. They will have a better life, they will be happier, they will be moving themselves forward and while they may not necessarily live longer they are going to enjoy a better health span and that is a big deal. While maybe it was not an absolutely necessary journey, they have done themselves and their future selves a huge favor by improving their health.

So how do the soon, certain, and salient apply here? Soon, the consequences are actually occurring. The person has been made single and is already living in the consequences. Certain, well it is the same thing, the thing has already happened and they are already living it. Whatever that is, they are right in the thick of it because they got dumped. Salient, the same thing as well, there is nothing as clear as living an experience.

The third group is mothers of multiple children. This one is tricky and it took me a little while to figure out but really when it comes down to it, the soon, certain and salient are all exactly the same thing as the recently dumped group.

I do not know what it is like to be a mother but a lot of the mothers I have worked with have all explained it in the same way: you would do anything to improve the quality and life experience of your child knowing that your child has no awareness of what you are doing, have done or will do. They do not say that it is thankless, but they do say the child is completely oblivious to the fact that you have done anything. All they know is that they had a need and Mommy took care of it and that is the end of it.

With one child the mother is going to be able to get back to life much sooner than when she has two or three children. Children are spaced out over particular length of time and while there is no set length of time required for the mind of a mother to determine that it is time to get back to doing stuff for themselves, they are going to hit that point later if they have more children. A person could spend ten years with their primary role being mother, looking after all of the needs of the child, making sure the child is not hungry or suffering in any way that they are able to help the child avoid. Ten years to live for something other than yourself is a very long time.

The soon, certain and salient in this case? The funny thing about this group is that these things are in the past. The person has lived the soon, it is not that the consequences are going to happen in the future, it is that they are happening and they have been happening. The certain, they have lived it. Salient, the same thing, they have lived it; it is very similar to the experience of being dumped in that it is not a thing that needs to be imagined about what might happen in the future, it is a thing that has been happening for a period of time.

If a mother shows up saying “you know, I’ve decided that I want to get some training,” a switch has flipped in their head because they have come to make the decision that they are going to be investing in themselves for the first time in a very long time. There is an opportunity cost associated with doing it – the opportunity cost is taking time away from their children, which has been their focus for the last decade – so they do not end up sitting across from a trainer, asking for help with improving their fitness unless they have actually done the benefit cost analysis. They are willing to say the opportunity cost of continuing to ignore their future is too great so therefore they have to do something. They know what they are sacrificing – time with their children – so they are going to make the most of their time by following every instruction and by trying as hard as they can while they are working out before returning to their role of mother, which remains the main focus of their life.

The beauty about this group in particular is that they are there for themselves in the moment, and in the future. The recently dumped the people are excited but they are there for themselves in the future – the moment they get to show off to their ex. The same applies to their illness group, they are there to avoid something awful in the future. The mother group is there to create something good in the present moment and something in the future or to avoid something awful in the future. They are going to be fully present in the present moment because they need to spend time investing in themselves.

This is how my experience has lined up with the science. When the consequences have the property of being soon, certain and salient, action is much more likely than when they are far away, hard to imagine or unlikely. When the consequence have either occurred in the past, are currently occurring or are about to happen in the near future, there is a very good chance that a person will get great results because they are going to follow the advice that is given. Since professional personal trainers only dispense advice that is scientifically valid, it is very easy to come up with the prescription that helps these people. Do this set of things in this way for this length of time with this frequency over time and you will get these results, and that is really all there is to it. Anyone else who shows up and is sitting in front of you but is there having no relationship to the consequences – there is no soon, certain and salient in what they are talking about – the chances of success are much lower.

Now there are other people who will get great results. Maybe they love working out or maybe they are really powerful at working hard to achieve a future benefit or to avoid a future cost that is not very well defined in their mind. I have worked with people who are not athletes and do not belong to one of the three groups outlined above and who do not have a clear and vibrant picture of the consequences, but who get after it like there is nothing else in their life that is more important. However, the possibility of someone doing the necessary work without the soon, certain and salient being checked off is dramatically lower.

After thinking about it for a few moments, my friends experience did support what I was saying.

Now the objective of this post is to explain that whenever you are doing a consultation or just having a conversation with someone, I do not think it is wise for you to try and point out the consequences of their actions and the inevitable future that they are moving into order to trigger an emotional response and to then capture them in a training program. There is nothing wrong with telling them the truth and helping them see that the destination if they continue down the path they are on is not a very great place to be. That is a fine thing to do, just so long as you do not immediately capture them in a training program for that reason. They will need to spend some time with the information that has been revealed in order for their brain to fully reorganize and understand that “oh my God I’m actually cruising towards bad health and an eventual health crisis, and I should probably do something to make sure that it doesn’t go down like that.”

Triggering these thoughts and emotions in someone and then selling to them without giving them the time to process and integrate that information, can only lead to someone dealing with the consequences of a rash decision as opposed to anything else. Whenever you are having a conversation with someone who is sitting in front of you, unless they are spontaneously hitting on the three soon, certain, and salient in terms of the consequences, or they are an athlete, do not try to trigger the negatives about what could happen if they stay the course and do not try to trigger the positives of what could happen if they change course. Simply talk with them and try to figure out why they decided to have a conversation with you. If they are able to come up with the reasons why they are there and you are not able to convince yourself that these reason are not really something that they spent much time thinking about or that they are not ready to deal with, they are probably ready for training so sell it to them. But if they do not have a clear reason why they are there or a soon, certain or salient in terms of the consequences of them continuing to live the life the way they are living it, it behooves you to just have a conversation to help them figure out the reason why they are there. If they do not know and you still sell to them that then becomes the thing that was done to them.

You will have manipulated them into buying something they did not want.

But on the other hand if you help them unpack exactly why they are there and really help them dig in on their motivations and all of the other things, and they are crystal clear that “yes this is what I want and I want it for these reasons,” sell them the training because they are not going to be upset at you for it. They are going to thank you for it because you will be aligned with them as a partner and help them move towards their goals.

When someone comes and sits down in front of me and says “hey I am looking for your help,” and I am able to track in and find out the soon, certain and salient in terms of the consequences they are hoping to avoid, or if the person is an athlete, or if they are a member of one of the three groups – someone who has seen or is experiencing illness, someone who is recently single, or a mother who has decided to focus some of her time on herself for a change – it is a sure thing. It is not going to be easy money, it is going to be work but they are going to more than willing to put the effort in and the partnership is going to be a win-win.

Strong Opinions, Loosely Held

The truth is there even when we do not know it and cannot see it. But in order to find it, we must first accept that it is there, and in order to see that it is there we need to consider that maybe there is something that we do not know.


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The first time I recall hearing the saying “Strong Opinions, Loosely Held” was a few years ago. A friend of mine, lets call her Grace, was considering a move to a different job and had the opportunity to interview with one of the senior people in the company. This person had the reputation of being incredibly intelligent in terms of processing speed, world class in terms of their understanding of the financial numbers, and in possession of the narrowest emotional spectrum that it is possible. They were not an emotional void, but they had one emotion that was always on display.

My friends experience of the interview was extremely positive because she operates in effectively the same way. While he was more skilled with the numbers part of it, Grace was much more emotionally fluent. Both were very bright and capable of making very good decisions with limited amounts of information. But it was a job interview and there were question to be answered, and he ruthlessly asked them.

Facts are facts, and it was clear to him that some of the answers were only just scratching the surface of some critical things, so he re-asked them and made it clear that he knew there was a lot more going on that he needed to surface in order to make an informed decision. This was an inflection point for her, she could play it safe by answering the questions in a way that was politically harmless or she could answer them with the whole truth and see how the cards fell. She went the complete disclosure route because at the end of the day being politically safe creates a career that is essentially an act of subjugation in terms of what is viewed to be the best way to play the game “corporation.” There is very little chance that you will reach the top by playing safe and there is no chance that you will stay there if you then decide to fundamentally change how you play the game. The notion that once you become the top leader in the company you will suddenly be free to do righteous work is false because your reputation will stay with you and people will have a very difficult time trusting and being led by you because of the lack of consistency. People notice the lack of authenticity that these actions indicate.

So she answered with the truth and he liked it. The fact was that he knew the answers already because her actions had revealed the answers. You do not get to be remarkable by doing average things and the fact that she was sitting across from him was a statement as much about her achievements as it was about her dogmatic commitment to doing world class work in a way that makes things better as well as more profitable.

She wasn’t sure if it was a test to see if she was self-aware enough to understand why she took the actions she did or if she was secure enough with her decision making process to say it out loud, or if it was for some other reason entirely. All she knew was that there wasn’t a political cost to answering completely and that there would have been if she had continued to keep things purely surface level.

It was a great conversation, a fantastic interview, and she left it feeling very good about everything she had done from the start of her career to that moment. As they shook hands he left her with a final thought – “always have have strong opinions that are loosely held” – and that was that.

When she shared this with me I was a little taken back. I consider myself to be fairly righteous and practically obsessed with the truth. Playing politics isn’t one of my strong traits and, in general, I’m going be honest even when lying would seem to benefit me more in the long run. Right is right and wrong is wrong, and while everyone is entitled to their own opinion, they are not entitled to their own facts. Facts do not belong to people, they are not dictated by the most powerful or the winners of wars in spite of the tendency for a lot of history to be captured this way. Facts are independent, completely objective, and unchanging. If my upward mobility within a company is hurt by my expression of the truth, I will free up my own future and move on to somewhere else. It is easier to be authentic than to try and be what you think other people are looking for, and you will be so much better at it.

Consider how doing the opposite will manifest itself. It leads to a person being remarkably thin skinned because they do not have a solid foundation of belief. They will be highly sensitive to criticism and will come across as dogmatically committed to maintaining their point of view. There will be a noticeable incongruence in their efforts to try to bend the world to conform to their perceived needs and wants while maintaining their reality distortion field at all costs. This makes things harder for other people because they will not share the same reality.

It wasn’t her being completely truthful that put me on my heals, it was that he wanted to hear the truth and was willing to keep asking until he got it as opposed to just accepting the first answer and moving on. It was also shocking that he gave her some parting advice, advice which is remarkably good leadership advice.

There is no denying that he is very effective at the job he was doing, which is why she got to meet with him. He has a reputation of seeing through BS and fearlessly going after the truth because it is the only way the company is going to know what actions need to be taken and in what direction it needs to go. Being honest IS an act of kindness, even when it leaves people feeling bad. It makes sense that someone who has no diversity of emotion would approach life like this.

He knew her numbers before she walked into the room and that is the ONLY reason why the meeting ever took place – if her numbers were average or the result of anything other than the beautiful marriage of pragmatism and talent there would have been no meeting. His job was to know who the top talent was in terms of generating results and then to find out if they had the self-awareness to actually know what was going on. Her safe answer, when paired with her results, indicate that she gets it. But that would not be enough if playing it safe was a habit and not a tactic used when needed. By pressing the issue, he forced her to size him up, make a decision and then commit to it.

He is at a distinct advantage when it comes to processing information, as is anyone who doesn’t get wrapped around the axle with negative emotion or the fear of looking bad. The truth is just the truth when all is said and done. It isn’t good or bad so long as it is accepted, processed, and factored into decision making. The moment it is ignored, withheld, or denied, it morphs into something very different; generally it becomes a weapon that is used to inflict harm upon the person who is not accepting it although it may not initially appear that way.

I believe that this was a key part of the wisdom he was trying to impart to her at the end of the meeting when he referenced strong opinions being loosely held, and particularly when you are a leader of other people.

It is the essence of pragmatic leadership, both in terms of leading others and in leading yourself. You need to be sure of yourself, confident that what you know is true, and based on enough evidence that allows it to be a strong foundation on which to base all of the related decisions. But it cannot be so firmly rooted within your mind as to be unchanging, even in the face of absolute proof that isn’t correct. Leaders are right in their views and their actions. This means that when their views are shown to be incorrect, they act correctly and change them.

Life is very complicated, things are much more complicated than they seem at first glance and the more we learn about something, the more complicated it gets and the less we seem to know about it. Of course it just seems that way. The more we learn the more we know regardless of how this newly acquired information expands the map of what there is to know. The truth is there even when we do not know it and cannot see it. But in order to find it, we must first accept that it is there, and in order to see that it is there we need to consider that maybe there is something that we do not know.

This can be very hard for a lot of people. Not knowing is a very different experience than knowing with certainty. Knowing and not knowing are not the opposite of one another, not knowing is way bigger than knowing. The magnitude of the emotional of not knowing is disproportionately larger than the positive emotional experience of knowing with certainty. If knowing is a +1, not knowing would be a -10. The third option, of not knowing that there is something to know, therefore something that you do not know, is for all experiential purposes, neutral. It is not a quantity of something that can be either positive or negative, it is so much less than that. It is, in essence, nothing at all.

If knowledge was a house and specific subjects were rooms, “knowing” would be an open door leading into a room that was filled, “not knowing” would be an open door leading into a room that was empty. Not knowing that there is something to know would be a secret room that was empty and behind a perfectly finished wall. There’s no way in, but that doesn’t matter, because you have no awareness that there is somewhere to go into that you cannot go into.

The process of knowledge acquisition is the linear movement from “not knowing there is something to know” to “not knowing that which we know can be known” to “knowing that which we know can be known.” The transition between the first and second step is the creation of a door in the perfectly finished wall that leads into the empty room. Making this door requires effort and it moves a person from a neutral state to a negative state, a state that will remain until they learn the information, which is a positive state. This shifting of psychological states, from neutral to negative and from negative to positive, is what forms the narrative framework of an disincentive / incentive model to opening one’s self up to new information and then learning this information.

Logically we can understand the truth of the statement that ignorance is bliss. Being completely clueless is a lot less painful than knowing that we do not know. Even when a person enters the knowing state, the positive emotion is only temporary given the evolving nature of things and the almost complete certainty that they do not know everything about the subject.

All of this is to say that we need to be willing to endure the negative that is associated with not knowing if we are to ever learn something. This fact doesn’t matter to young people (those younger than six or seven) because their relationship with emotions that have a negative or positively valence is not very refined. They are not inhibited by the notion of having to admit that they do not know something because they have spend all of their life not knowing things and are remarkably tolerant to the sensations associated with it. But this changes as they learn more about costs of not knowing and the benefits of knowing. In fact, their relationship to these things is conditioned to be as large or as small as it is through social learning and the systems of reward and punishment that their caregivers and teachers use.

Of course, the person running the interview was not concerned with the facts of all of this. They were concerned only with the outcome, and with particular reference to my friends ability to remain open to the reality that accepting that they do not know something is painful and a critical step in moving forward. They need to act with decisiveness fueled by what they know, but remain willing to endure whatever negative comes from accepting that there is something that they do not know because there is always something that they do not know. Once they accept that there is something that they need to learn, they should do whatever is needed to gather this information, learn it, adjust their opinion and quickly get back to making good decisions based on knowing the truth.

Consider the counter positions of “strong opinions, loosely held” as a matrix of four squares – the combinations are “strong opinions, loosely held,” “strong opinions, tightly held,” “weak opinions, loosely held,” and “weak opinions, strongly held” – and the unworkable of these other options will be evident.

Those who hold opinions tightly will not learn from their own experience or from the experiences of other people. They will be impervious to the truth and everything that occurs will either be aligned with their point of view or simply be wrong and of no significance or value. Their knowledge will become dated very quickly and they will remain locked in the past, at the very moment in which their opinion was solidified and they became completely rigid. The only win in this situation is when the person is actually correct, in which case the holder of a strong opinion will direct the decisions to the correct end. The holder of a tightly held weak opinion will not present the opinion with enough force to overcome the resistance of others, rending what they know to be of no significance. In fact, this person is effectively useless to the team as the only time their decisions matter is when no one else has an opinion and they actually have the correct answer.

Someone who holds weak opinions, loosely will be viewed as lacking maturity and the experience that is required to more forcefully engage the world. This is kind of how we want young people to act, to have ideas about the world and the openness to accept new information and to allow it to update their world view very quickly. While they cannot be counted on to forcefully state their point of view, they will not drain other people with the requirement to be proven wrong before they are open to education / information.

There are two main types of people who find themselves in the middle leadership ranks of a company, those with strong opinions that are tightly held and those with strong opinions that are loosely held, because these people tend to be more vocal or forceful than everyone else, which is often taken as a sign of certainty. They are not the same leaders though. The tightly held leader will always be right, even when they are wrong, and they will rely on their forcefulness to dominate others with their opinion. When they are correct, this is fine, it can be a little unpleasant but right is right. When they are incorrect, things go off the rails as they hammer on others in an effort to break them down and get them to conform to their will. They will fight everything that they do not agree with and will take steps to sabotage others to make sure the movement forward is what they recommend. Wrong is wrong though, and since they won’t learn from it, everyone else will be at fault. Good people will disengage and the top talent will move on to different opportunities. The aim of strong opinion tightly held leaders is to control other people.

The strong opinion loosely held leader will show up in very much the same way as their tightly held counterpart, except they will be more collaborative when it comes to solving problems and planning actions. When things are happening that do not make sense their first impulse will be that there is some information that they are missing and NOT that someone else is wrong. This is fundamentally different because it allows for other opinions to exist and for the temporary existences of parallel truths. It is based on the assumption that people have the opinions their information supports so when two people differ, person A needs to know what person B knows and person B needs to know what person A knows. The moment this information is shared, both parties advance their understanding and the appropriate solution will be uncovered. The aim of strong opinion loosely held is mutual improvement and the cultivation of a shared understanding that is an accurate representation of the truth.

At the upper levels, the strong opinion tightly held leaders will all but disappear, having removed themselves from consideration due to their lack of collaboration with others and their inability to admit to and learn from their mistakes. This can make a little bit of room for weak opinion loosely held people; people who are naturally this way or through the conversion of strong opinion loosely held into weak opinion loosely held. Regardless of which, the reason is the same, people need leaders who will learn from their mistakes and from other people, and who have the humility to accept that they cannot know everything about the company. They will need to defer to the experts on their team and should not do anything that will alter the messaging from these experts. Being very aware of the impact their title can have on the members of the team will reduce the impact they have on the strategies and tactic used to accomplish achieve their vision. This cannot happen when a leader has strong opinions but is incapable of learning, of keeping their mouth shut, or of allowing what they view as wrong to occur.

The advice he gave was not specific to any role Grace might have been considering, nor was it a warning about how she was operating. It was just general advice for someone who is intelligent, highly talented, and very effective at generating positive results. These things can easily go to someones head leading to a false certainty about all of their decision making and lead to them deliberately surrounding themselves with sycophants.

Strong opinions, loosely held is good advice for everyone.

Affective Forecasting – Post Revisited Part 2

It takes effort to learn things and it is emotionally discomforting to not be certain about things – critical criteria for opening up and allow new information in. It is important to accept that the better your store of information and the higher your amount of practice, the better your processes will be and the greater your predictive accuracy.

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This is the second half of the post Affective Forecasting – Post Revisited.

So what can we do to improve our ability at affective forecasting other than the things that have already been mentioned in part one? That’s a good question that I’m going to try to answer, along with suggesting an alternative to trying to predict future emotional states.

In my original post, I mentioned the lack of lasting happiness that was associated with my getting visible abs and I related similar experiences that my clients reported when they achieved their fitness goals. The achieving a goal was a fine experience, but the physical transformation had no lasting impact on the level of happiness or satisfaction that was experienced. We all returned to baseline very quickly, as regression to the mean predicted would happen. The only technique that I had found to be effective that promoted a lasting happiness or sense of accomplishment / satisfaction was to anchor the negative feelings they had at the beginning of their journey and to trigger these feelings later on to remind them what it used to be like or to create a perceptual contrast between then and now. This is a trick though, it isn’t anything more than a thought experiment that generates a sense of gratitude that things are no longer the way that they used to be. It’s powerful, it’s effective, and it can keep people going when they’re not sure the effort is worth it but it doesn’t actually change the baseline. It improves affective forecasting in so far as it gives the person the ability to predict gratitude and its associated happiness and then trigger it in the future to give them the sense that they were right about their prediction.

The truth is that human beings have NO idea why they do what they do, think what they think or want what they want, or if they even want what they think they want. We are, in a word, clueless about these things. And that is fine. Does a dog suffer an existential crisis because it didn’t get the $30 food? No, it eats what it is fed and then tries to get its owner to play fetch or whatever activity brings it the most reward. Cats don’t care that they get adopted by low energy people, or high energy people, or people who do laundry on Friday evenings. They just live their life dealing with what they have to and taking whatever steps they need to in order to continue to live. So long as they aren’t being harmed and are being looked after relatively well they stay with their owner and do whatever cat things their brain has them do.

Human beings are not as wise as dogs or cats. Almost every moment of our life is an existential crisis and the source of agony. It doesn’t need to be that way, it is just that way because we choose to do the things that cause it to be that way. We suffer simply because we have not accepted that our brain controls EVERYTHING and that conscious awareness is an unintended consequence of having a large brain and that consciousness itself is just another unconscious mental process that happens to manifest itself as awareness. We over complicate things believing that we are in control of what goes on under the surface and then suffering when reality has our experience regress to the mean and our baseline level of function returns. Approaching everything with an inflated sense of optimism that the next thing we do will turn out perfectly, we repeatedly get returned to “fine” or “okay” after a moment of satisfaction.

It is probably a good idea to consider the possibility (reality) that life was not meant to be any better than it is right now. While our health and life span has never been so high or so long, there is nothing to suggest that we are any happier now than we were a hundred years ago. Things are improving across the planet, food insecurity and personal safety are concerns of a decreasing number of people, more of our species has clean water, electricity, plumbing, and equality of opportunity is being granted to more and more people in a growing number of countries. Life is easier and per capita each individual has more than at any other time in the history of the human race. But there is no indication that we are any happier. And this moves us to the final section of this post.

If we are not very good affective forecasters and if having more things, more money and a life that is easier than before does nothing to improve our level of happiness, is there anything that we can do to improve things?

The reason why I suggests a 98% certainty that any prediction a person makes about their future emotional state will be incorrect is because there are a couple of ways to actually improve things. They all amount to the same thing, taking steps to change your baseline so that when things regress to the mean they go to some place that is slightly different than before. Will this make us better affective forecasters? No, but it might make life a little easier to experience and it may allow us to have better connections with other people.

There is a Buddhist saying that goes something like “where your attention goes, your mind will follow” that represents the first step in changing your baseline. The brain is programmed to make sense of everything it comes in contact with. It can do this by actually making sense of it, by unpacking what it means, what is it, how it came to be, how it works, and so on or it can do it by ignoring it. The fact of the matter is that most of the time it takes the path of least resistance and ignores everything. It takes effort to learn things and it is emotionally discomforting to not be certain about things – critical criteria for opening up and allow new information in. It is important to accept that the better your store of information and the higher your amount of practice, the better your processes will be and the greater your predictive accuracy. This will allow you to live a life with more ease and it will allow you to spend less of your time in a state of uncertainty, confusion, denial, or having to deal with being wrong. All of these things have a negative emotional valence to some degree. While this does not automatically equate to a greater level of happiness, it is very much like the contrast happiness made possible by anchoring a negative feeling from the past and reminding someone that their life is no longer like that. It’s a start if nothing else.

But it is an important step in the right direction. Knowing things is helpful when making decisions and it comes with a bonus in the form of the chemical reward that is released by the brain when it matches a pattern or knows the answer to a question. You’ll never go wrong when you learn something that is true.

The formula here is very simple, pay deep attention to the things that matter to you and that you want to learn. Practice doing them often and over a period of time, always paying deep attention to what is going on, and your brain will do the rest. It will lay down the brain tissue to support the new knowledge and it will create the unconscious mental process that supports implementing the new information in useful and prescribed ways. Pay attention, practice consistently over time and your brain will grow in response to the stimulation. It’s just that simple, although it isn’t easy. In fact, it can be hard work and you are not necessarily going to feel like doing it all of the time. Do it anyway.

But what does it mean to pay deep attention? Well, it means being aware of what is going on in your brain and body while you are practicing. It means cultivating a keen ability to concentrate on things that are not necessarily obvious or innately rewarding. It means gaining the ability to quickly identify when your mind has wandered and to then shepherd it back onto the task at hand. And doing this over and over and over again, as often as the mind wanders.

Attention is the only way you can use your consciousness to trigger the brain growth that will make life different, and probably easier. The fact of the matter is that you have no idea what your brain is going to do with the sensory information it gets. Your brain does what it does and that’s about all there is to say about it. The only control you have is to determine what that information is, and on the quantity and quality of that information. That is it. It would be great if we could get the brain to do specific things with it, but we do not really have that kind of control over how the brain functions.

Generally speaking, the brain will run a bunch of innate processes and will have the ability to run a number that are specific to the life you have lived. A plumber for example will see things from the eyes of a plumber and will likely be more aware of water and to any sounds that have a water-like quality. An animal doctor will see things through the lens of managing the health of animals and avoiding unnecessary stress of the living creatures that happen to share the same geographic space as them. The point is that the plumber and the veterinarian were not born with these mental processes. Their brain created them in response to the things that they paid a lot of attention to and practiced consistently over time. This is what being an expert is about. Taking in a lot of information consistently over a period of time and allowing the brain to manufacture or write the code for the processes that this stimulation evokes. Sometimes these processes will be predetermined, like how to join two pipes together or the symptoms of distemper in a cat, other times they will be determined by the brain and based on how it responded to the stimulation, like the first heart transplant or the idea for an iPhone.

Paying attention is a mental skill, much like reading or identifying causal patterns or relationships based on spread sheet information. It can be independently rewarding although reaching this point can take a lot of effort and hard work. Initially, we will find it much easier to pay attention to specific things that we have learn to find rewarding. Again, these things are skills and we learn to find certain things to be rewarding through the pairing of those things with the release of reward chemicals. However, the upside to this fact is that we can condition ourselves to find paying attention to the most trivial things to be as rewarding as paying attention to our biggest passion. It just takes consistent practice, over time, and the willingness to return our attention to whatever object we are practicing on everytime it wanders.

Curiosity is one of the best tools at helping this process along because at the root of curiosity is the question “what is going on here?” that the brain is almost powerless to not answer anytime it is asked. Something is always going on even if we have historically made the decision to ignore it. Being alive feels like something. Even of you are not consciously aware of the feeling in your left knee from moment to moment, your left knee is there and the sensory receptors are sending information to your brain constantly. Most of the time we are only aware of that information when something extraordinary has happened – it bumps into a wall, hot coffee is spilled onto it, you land funny after taking a jump shot – but that does not actually mean that information is not always being transmitted to the brain. The brain has had to figure out how to deal with the constant supply of information from millions of sense receptors and over time it created a mental process of paying attention only to the stuff that is in contrast to what is coming in from the surrounding sensory receptors or stuff that is very different from what was coming in from the same receptors the moment before. This is a process that allows us to effectively navigate life without being constantly overwhelmed by trivial and insignificant data; it is much more akin to an active ignoring than it is to a lack of information. And we can, with sufficient effort and practice, create a counter process that allows us to notice the information that is flowing in from moment to moment from any part of the body we want.

This is when our baseline takes a step in the direction of better. By cultivating the ability to pay attention to the sensations that come from the body, we begin to notice the sensations that are coming from the body when we are doing other things. While it may be very unlikely that your knee will vibrate or feel warm in response to someone lying to you, it is not entirely out of the question that this could happen. And if we assume that it does, by learning how to pay attention and then creating the mental process that allows you to notice the sensations in your knee, you will have effectively turned your body into a lie detector. This isn’t going to make your life better, but it will prevent you from believing lies while it will eliminate whatever negative emotions or experiences cause by finding out that someone has lied to you; which is a contrast improvement in the quality of life.

Learning how to pay attention and turning your attention inward will reveal a lot of stuff about the experience of being alive that you been ignoring for years. You will very quickly notice how the mind wanders and the frequency of random thoughts that seem to have no relationship to what you were thinking or doing the moment before. And this is the next big step up in terms of your baseline moving towards something that is better. You’ll probably notice that the brain is doing stuff ALL of the time and you are only just aware of a small number of these things. You’ll likely notice that some thoughts appear instantly and powerfully while others seem to bubble-up as though out of thin air and only take hold if you allow your attention to go to them. You’ll get better at allowing thoughts to come and go and grow very comfortable with the wisdom that no matter what it is you are thinking or feeling right now, it will not last because it hasn’t always been there.

And maybe, with enough practice, you’ll realize that you are more of an observer of life rather than the driver of it. You’ll grow comfortable with the fact that your brain is controlling the entire thing and that you have an amazing brain that is capable of profound and unimaginable things. And you’ll get so much better at deciding what you want our of your time on the planet and paying attention to the things that will give your brain the experiences it needs to make those things happen. Life will get easier because you’ll stop spending time on the things that do not help to move you forward or the things that you are doing habitually simply because they are your baseline. While life will have fewer ups, it will also have fewer downs, which will make living it easier. You won’t suffer through the eliminated down times and you won’t suffer when the good times fade away. This may seem like a sure fire way to create a boring existence, it is the exact opposite of that. It is a stable existence that is filled with the curious pursuit of the things that you want and the chemical rewards that the brain releases in response to doing things that it has been conditioned to reward.

And in the end, it will make you a much better affective forecaster because you’ll know with certainty what you are going to feel in the future. This is slightly different for everyone, but in general it is a peaceful satisfaction that is slightly pleasant, slightly rewarding, and reinforcing. It won’t be a “high” per say, but it will make going to sleep a lot easier and it will help you get out of bed to start the next day an almost effortless thing.

I wouldn’t go back and change anything about how I arrived at this moment in time with these realization because I can’t but mostly because those experiences were critical in helping me arrive here. When I think back on my experiences of achieving a goal, there has always been a sense of satisfaction that lasted longer than any sense of happiness. Human beings have no issue with hard work and we have evolved to reward ourselves chemically when we put the effort in and get a little more reward any time we reach the successful end of a journey. Would I rather feel happy or satisfied? I think I would rather feel satisfied because it doesn’t peak nearly as high, it lasts longer, and it fades out gradually. Most importantly though I’m certain that it will be the outcome when I reach a goal and when I take any individual step towards that goal.

That’s about all there is to say about affective forecasting right now. You can keep doing what you have always been doing and get it wrong or you can take the time to improve your ability to pay attention and then use this skill to create a new mental process that allows you to experience the present moment as it is. When you do this you will shift or change your baseline and stabilize your affective experience making it more predictable. The outcome of doing this for me is that I’m going to feel satisfied when I put in the work and a little more satisfied when the goal is reached. And then I will begin to feel normal again regardless of what I achieved.    

Affective Forecasting – Post Revisited Part 1

Most of the important stuff is controlled by the brain automatically and without any conscious intervention. And by the same token, most of the conscious thoughts that we have play no role in the manifestation of the quality of our life or the richness of the emotional experience of being alive. In a very real and almost absolute way, our brain does what it needs to do with conscious awareness being more of a side effect to having a large brain than a critical piece of it.

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About five years ago I wrote Affective Forecasting to talk about some of my feelings about human beings inability to predict how they are going to feel in the future. I concluded that the best predictor of how we will feel in the future is how we feel right now because we have a baseline level of functioning that our brain will work to restore any time we move away from it. There are a few exceptions to this, chronic pain or becoming locked into a mental cycle that re-ups suffering, but almost everything else will be habituated quickly and allow us to return to whatever psychological state reflects our “normal.”

I recommend you give the original post a read or a reread before you continue this one. It covers some of my own experiences, the experience of some people who have been diagnosed with a terminal illness, and some of the experiences that my clients have had while working towards their fitness goals and after having achieved them. Without fail, NO ONE was correct in their prediction about how they would feel when the future becomes the present.

In the half decade since I wrote the post, I have had a lot of different experiences, consumed a lot of information, and draw almost the exact same conclusion. How you feel right now is very likely going to be how you feel in the future. If I had to bet on it, I would put the odds at around 98%; we will return to the 2% later. The big difference between then and now, in terms of how I think about the subject, is that I know a lot more about why we get affective forecasting so wrong.

Life is very complicated, so the brain has come-up with a variety of ways to make living more efficient. Generally speaking, the brain needs certainty that it is populated with a world view that reflects reality well enough to allow it to make accurate predictions. This certainty serves to reduce cognitive overhead simply because it prevents the brain from cycling on the unknown. While this is more of a narrative explanation than a neurological or biological one, and it does introduce a few assumptions in order to avoid tackling the hard problems of consciousness – for example, is the cycling the result of uncertainty or is the uncertainty the result of the cycling – the outcome is the same, uncertainty is exhausting and “knowing” is mentally a lot easier than not knowing, even if the knowing is not based on any evidence.

The brain creates processes to help manage the information flow. Many of these processes function with almost complete perfection. There is a relationship between the amount of real world experience the person has, practice, and the quality of the process. The more hands on practice a person has, the better their brain will be at making predictions or guesses about a particular thing. This is what one would expect because it is the manifestation of how the brain functions optimally – physical experience with the real world is evidence and the greater the amount of evidence, the larger the memory pool the brain can draw from in order to make predictions.

These processes are created automatically and unconsciously in response to stimulation flowing into the brain. You are almost powerless to stop it from happening. In a way, the brain is innately programmed to write code to optimize the handling of the influx of information of a particular type under a specific context. And this is a very good thing! It is empowering to know that all you need to do in order to become an expert at something is to pay very close attention to what is going on while you are doing the thing and to practicing it consistently over a long period of time. By paying deep attention, you will maximize the in-flow of sensory data which will cause the brain to adapt more completely to the stimulation. Over time, the neural networks that support the most efficient way of dealing with the data will grow dense and allow for the automation of nearly perfect ways of responding.

So far so good, but things begin to fall apart when the processes are not based on a lot of real world evidence or practice. Processes that are formed with insufficient information and fail to have predictive accuracy are called cognitive biases.

If we stop now and consider the world from which the brain evolved, we’ll notice that it was a complicated world, but that it was very small in terms of the diversity of things that a living being would be exposed to. It consisted of doing the same ten things each day – finding food, finding water, finding shelter, finding security, getting sleep, staying warm, protecting family, establishing connections to other living beings, maintaining social connections, and teaching the young or ignorant the skills needed to satisfy the other nine needs. Life was hard, and the experience of living was a binary flip flop between periods of satisfaction and an immediate need to satisfy something. It wasn’t good or bad, it just was, and the living beings just did what they had to continue to survive. NOTE – I left out reproduction as one of the ten things because without the ten, reproduction was a liability that was more likely to reduce the chances of survival than to promote it.

The level of abstract thought that was involved with living and surviving was low. Most of what happened ACTUALLY happened, so the creature engaged the real world in a physical way. This is the definition of evidence and the brain is perfectly suited for this type of environment.

But this is no longer the world that human beings live in. Our world is much more complex than before, and the abundance of this complexity is abstract in nature. Most of what we know doesn’t spontaneously exist in nature. It’s real, but not really real. It is the consequence of some creative insight that just happened to be deemed as valuable or rewarding enough by other human beings to get picked-up, shared, and spread throughout various sub-groups of the population. Those who did not have the information did not understand, want or even consider it. Those who did have it would use it to their advantage, and would likely use it against those who didn’t have it. Not necessarily in a direct way, although sometimes, but in a way that gave them an advantage. The consequence was that those who had more information would do better than those who had less.

Writing and reading, farming, and tools are examples of this. Writing and reading are very similar to teaching, but their creation eliminated the need for the teacher and student to actually spend one on one time together, and it allowed for the teacher to teach hundreds or thousands of people in one shot thus making the process exponentially more efficient and creating the opportunity for the standardization of knowledge about a subject. Farming was very similar to gathering food from the wild and hunting, but it allowed for people to concentrate their efforts onto a much smaller well defined area which reduced the labour cost per unit of food. Tools allowed people to perform more work with the same amount of labour which reduced the cost of the work. These three technologies – writing and reading, farming and tools – represented a way for people to do more of what they were already doing. They were advances that created an abundance of resources that groups were able to use to make their lives easier. They were abstract ideas or novel ways to accomplish existing goals with greater ease or efficiency.

The consequence to abundance is that everything expands, which leads to a massive increase in the amount of information that is available or known and the propagation of this information. At some point, the world in which most people lived no longer resembled the world from which their brains had evolved. The software was fine for small groups who had ten things to do over and over and over again, but it wasn’t really ready for whatever modern society was becoming. Gone were the days of direct hands on daily experience and practice, which allow for the creation of nearly perfect processes. Here were the times of indirect mental practice with abstract things that don’t actually exist in the real world. Consider traffic lights for a moment. We have a good understanding of them, but what would happen if someone who had never seen them was placed into the driver’s seat of a car that was approaching a red light (assuming that they know how to drive a car). There is a set of rules that govern the behavior of cars at traffic lights and without knowledge of these rules, things could get dangerous and ugly. Regardless of how effective and helpful these rules are, they only exist in the minds of the people who know what traffic lights are, and they only exist because someone invented traffic lights as a solution to a problem. They do not exist in the ocean and the wildlife in the forest have no need to them.

This brings us to cognitive biases. Our brain is very effective at creating mental processes that govern and control things that it has had ample sensory data for, the predictive accuracy of these process is dependent upon the verification of these predictions. Without this error correction, a process will not evolve and improve. Thinking about the traffic lights, the rules governing traffic light behavior are abstract but they are easily and consistently verified and validated. There are very few accidents with intersections (when compared to the number of cars that travel through an intersection) and much fewer with them when compared to non-controlled intersections. There is an abundance of sensory information available that is transmitted and received by people allowing their brain to create a near perfect rule concerning them.

This is not the case with most things in modern life. While there is an abundance of sensory information available about any specific topic, there are millions of topics meaning that there are probably billions of possible pieces of information to know. A billion of anything is too much for the brain to handle so it means that it will ignore practically everything. At best, it will create a sufficient set of rules that are well tested and accurate that will provide professional expertise, a set of social rules that are well tested to ensure coexistence with other people, and lot of mental processes that have not been tested but are accepted as being valid. These are cognitive biases, and human beings have shared patterns of thinking that result in the formation of a fairly consistent list of cognitive biases.

It is important to mention that this does not have to be the case in theory, and is likely the consequence of our need for certainty. Those who are innately fine with uncertainty or who have trained themselves to always assume that there is always going to be something that they need to learn about every subject and to be curious and seek out this information are much less susceptible to making decisions that are based on cognitive biases. They will either admit that they do not know and will find out or they will take the time to learn and experience enough evidence in order to correct the processes and boost their predictive accuracy.

Five years ago, I was less aware of what I didn’t know and the role this void was having on my life. While I had noticed that I wasn’t very good at affective forecasting, I hadn’t taken much time to consider why that was the case. I was also aware that the same was true for my clients – they were only temporarily happy or satisfied when they achieved a hard earned goal and would quickly return to normal. My noticing this was why I had started to suggest to them that that they track in on their reasons for seeking my help vs. the outcome they were hoping to achieve. How someone identified that they were physically weak and needed to improve their strength was more important than knowing that they wanted to become stronger because two cognitive biases impact the perception of the future when it comes to physical transformation – the optimistic bias and the planning fallacy.

The optimistic bias basically has a person believe that things will be easier and will result in better outcomes than they will. The planning fallacy has a person believe that things will progress more quickly and result in faster outcomes than they will. These two things work together and, as a result, we are lousy affective forecasters. Things take longer and are never as good as we believe they will be.

By tracking in on the specific reason why a person realized that they were not physically strong, the focus is shifted away from imagined perception of what the future will be like and onto the reality that they’ll be able to do the thing that caused them difficulty. They will have a reference point for how bad they felt at the beginning and this can be leveraged to contrast to their life today. It can be used to motivate them to notice that even though things are moving much more slowly than they had anticipated, they are getting better as they move further and further away from the moment when they realized they were physically not strong.

Now I know this because I noticed it in myself and in others because I had been lucky enough to have the experiences that allowed me to see it occurring. This motivated me to say something about it and to then seek out the reasons WHY it was the way it was. This is the reason why we engage the help of experts. They do not suffer from the same cognitive biases, at least not in the same way, as we do. They have taken the time to be uncertain and to then seek out the evidence to update their processes to make them more accurate. After having done all of the work, they do not make the same mistakes that the rest of us do and they are actually in a position to help guide us through the experiences that we need to have in order to get what we want.

With all of this being said, my 98% guess at the odds of someone getting their affective forecasting wrong should now be becoming clearer. It’s the perfect storm of a number of factors.

The first is that we do not have a good set of rules or processes set-up when it comes to doing something that we have never done before. This opens the way to the impact that cognitive biases can play.

The second is that we are generally not very open to new information and will rely on our gut feeling and hunches to guide us vs. any objective assessment of what happened before or what is the more likely outcome. This fact needs to be understood completely because it is part of the same problem I was alluding to when I mentioned that the brain does not do well with uncertainty.

Feelings are not the same things as thoughts. Both are related to and will influence each other but they are very different things. Feelings are, for the most part, the brains way of alerting us to a memory that we have about the past that was significant. The nature of the emotion will reveal information about the memory that can provide context or other background information. The reason for this is very straight forward, the brain is very effective at gross single trial learning and can condition a very specific emotional reaction, in terms of the chemicals that make it up, to   something that happens. The conditioning is very general and tends to be void of most of the contextual clues that reveal exactly what happened, why it happened, and what could have been done differently to avoid the situation. But it is a strong association and sufficient enough to trigger the release of the same chemicals whenever the brain perceives the same or a similar event. If a particular loud sound preceded something frightening, the brain will learn to release the same chemicals in the event that it hears or perceives the same sound in the future. On the very extreme side is post-traumatic stress disorder that may cause a returning war veteran to become extremely anxious or panicked when they hear a loud bang from a truck, a door slamming, or something on television. Their brain has done such an effective job at conditioning a sudden loud sound to a sympathetic nervous system response that this response will be triggered even when the person is well aware that they are in a completely safe context. This type of learning is extremely sticky and may last for decades afterwards.

Given that feelings have a real life experience aspect to them and the fact that they occur BEFORE we become consciously aware of their causes, they have a characteristic of having always been there, at least in the moment and before we take any time to reflect on what is going on, and of being very important. Both of these things are true, at least from a historic point of view. It makes a lot of sense to prime the body for a fight or flight series of actions as quickly as possible the moment the brain senses a threat. In fact, a very good case can be made that those individuals who had a tendency to be primed for action even before they were conscious of the need for action, were in a much better position to survive when a legitimate thread presented itself. It is entirely probable that a part of our operating system evolved to favor type one errors and to instantly react as opposed to waiting for validation, which promotes the likelihood of a type two error. It is better to be wrong and live than to be certain and die. It you think about it, the last person to respond to a real threat has the greatest chance of being the one who has to deal with the threat directly because they will be the last one to start running away. There is almost no cost associated with running away when you don’t need to and a huge advantage to being the first one to run when you have to.

So feelings are important, and they played a big role in keeping our ancestors alive long enough to reproduce. Paying attention to them and reacting to them is an innate part of the code that runs our operating system. But much like the nature of information that we were tasked with handling – the ten things that we needed to do every day in order to continue to survive and how our skill level with them was earned through direct experience with the physical world – our present environment is very different from the one that shaped our brains. A lot of the code is fine, but some of it doesn’t apply to the same extent or at all in modern life. A full on fight or flight response is something that will never be needed by most of us. The world is not nearly as dangerous as it used to be and now most of the things that will kill or damage us can very easily be avoided with a little bit of thinking.

I cannot say that the emotional system is antiquated or that our gut feeling should be ignored, but I will say that we have a very good reason to slow things down a little bit and to allow the source or probable source of an emotional reaction to surface before we take any action or commit to any view about the correctness or wrongness of something simply because the gut weighs in on it. The truth is that the gut is based on previous experience and we do not have instant access to the exact memory that shaped the feeling or conditioned the emotional reaction. If the conditioning was formed based on inaccurate information or under a general context and not a very specific one, the gut feeling cannot be trusted to be correct. Better decisions will become possible when we take the moment to think about things and to ensure that we do not make either a type one error OR type two error. It is possible that we will be able to take the time to figure out what the correct answer is or to lean into the uncertainty for long enough to allow logic and statistics to bring forward probabilities.

Of course, this will not happen when we go with the gut and act without thinking. And this contributes to our profound inability to accurately predict how we will feel in the future. Our initial feeling that “I’ll feel very happy when I get the body that I have always desired” or “that I will feel sad if I find out that I have a terminal illness” are gut reactions to thoughts about a potential future. They are not based on what IS and are therefore suspect. It’s true that you might feel temporarily happy and temporarily sad but there is a lot of evidence to suggest that you’ll simply return to baseline and feel the same way you feel right now.

It is our lack of openness and a misplaced reliance or trust on feelings that prevents us from taking in the information and having the experiences that are needed to eliminate cognitive biases. Education and experience is the antidote to them simply because these are the things that the brain needs to create, shape, and refine the mental processes that allow us to make accurate predictions about the world.

The final factor that contributes to our poor affective forecasting is that very little ever changes. Staying alive is a very difficult task and almost all of our mental effort is directed towards sustaining life. We are oblivious to most of this effort and tend to only become aware of the things that require us to move in order to satisfy – we get thirsty or hungry, we feel cold, we feel pain, etc. – and that is about it. Most of the important stuff is controlled by the brain automatically and without any conscious intervention. And by the same token, most of the conscious thoughts that we have play no role in the manifestation of the quality of our life or the richness of the emotional experience of being alive. In a very real and almost absolute way, our brain does what it needs to do with conscious awareness being more of a side effect to having a large brain than a critical piece of it.

The end result is that most of what we are and how we experience the world will remain as it is and as it has always been for us REGARDLESS of the things that we achieve. Everything regresses to the mean eventually. No matter how happy you are right now, if it is at a higher level than normal, you can be certain that it will not last. And as much as that is a tough pill to swallow, the opposite is also true. If you are less happy right now than normal, it won’t last and you’ll be back to normal after a while. In fact, regression to the mean is so prevalent in terms of affect that practically everything we do will have no impact on the mean simply because most of what we do is done automatically and without conscious awareness or intervention. Life is just that difficult to maintain that the ninety percent of our actions and thoughts are controlled by the brain and it doesn’t waste much effort adjusting to the things we believe that we want.

I’m going to stop this article here and post the second part of it next week. It covers what you can do to improve your affective forecasting and suggests an alternative to trying to predict your future emotional state.