Finding inspiration in a return drive from Toronto to Philadelphia and back John Berardi wonders out loud.
Would more people overcome “average genetics” if they devoted 1-2 hours to their exercise plan every single day?
A new Canadian television program, The Dragon’s Lair, features aspiring entrepreneurs who are given the opportunity to pitch a business idea to 5 successful venture capitalists in the hopes of convincing them to invest in their business ideas. In typical reality TV fashion, the show presents a string of woefully unprepared contestants making a mockery of entrepreneurship.
However, on a recent episode, a woman from London Ontario, home of my Alma Mater, the University of Western Ontario, impressed the “dragons” with her business model and approach. She had started a line of delicious, omega-3 rich, organic salad dressings, She already had distribution and was looking for capital to mass-produce and distribute her dressings. Her presentation was on point, her marketing and advertising was solid, her product was of high quality, etc. And as a result, two of the dragons kicked in a total of over 100K to help her along.
When interviewed, post-show, she confessed that she was a mother of 2, worked full-time during the day, and devoted only 1-2 hours/night during the week to her salad dressing business. “People are always shocked when they hear about how I’ve grown the business” she stated in the interview. “But you’d be amazed by how much you can accomplish with 1-2 hours of directed effort performed consistently 4-5 nights a week, every week.”
It’s surprising how little incremental effort is required for long term success. His observations are solid and his article is worth the read.