Silence Does Not Mean Compliance

A funny thing happens each week at the Break Throughs seminar at LandMark Education. The leader gives us the task of going out and recruiting people to participate in the LandMark Forum and then asks is anyone not going to do this?

I don’t do it because I’m not certain about the whole experience yet, the weekend was fine, the follow-up stuff has been a little less than satisfying, but that has more to do with the person I am vs. what is going on.

I also don’t say that I won’t do it because I had a feeling that you’ll get coached on who else to ask / invite. A girl last night did say she wasn’t going to do it and it panned out exactly as I had thought it would. 5 minutes of “coaching” on how to get more people enrolled. I laughed out loud and left the room.

Their approach of constantly asking us if we’ll bring people and the snubbed look they give when you voice your lack of appreciation for their marketing is why I won’t ask people to do. The information they provide is great, the lessons are useful and their coaching is decent, but there is too much network marketing for new people and not enough coaching for my liking.

I have talked to the leader but they are doing what they do so it continues to be what is, as it has been for a very long time.

There’s so much sales psychology involved in the whole thing that my head is spinning.

2 Responses to “Silence Does Not Mean Compliance

  • 1
    May 29th, 2012 14:09

    Hi Patrick,

    This was the only real problem I had with Landmark, the constant pushing to sell to your friends. It can take away from the weekend and follow-up sessions. I couldn’t help but think how much time we could have saved if they hadn’t of kept hammering away at us to “coach” our friends to come to Landmark, the sessions are long enough without it. I completely understand how word-of-mouth is the best way to market a product, but it does come to a point when one can feel like they’re drowning in a marketing pool.
    I will still advocate Landmark, because I do feel it has a lot of useful information for those that are already self aware, but I will warn them to tune out the “creating a possiblity for your friends”. If you can get past that, the rest of it is very rewarding.

    Kate :)

  • 2
    May 29th, 2012 18:46

    Hi Kate!

    Thank you for your comment! We’re on the same page about so much of this - I have enjoyed so much of what I learned at LM, benefited from integrating those lessons / truths into my life, and enjoyed a number of breakthroughs that were not evident in my life until I was able to see the source of the breakdown.

    It is their approach to marketing that is antiquated in my opinion. I kind of wish they would just advertise so that the sessions deliver exactly what is promised.

    One thing that is interesting is that the conversations I have with people who have not participated in LM education are different from those who have participated in it. With those who haven’t, there isn’t the immediate connection about the stories, rackets, and strong traits and it can take a few minutes to build the common group.

    I’m excited to continue to seminars and will be seeing them through to the end. I’ve connected with the leader about my concerns so there are no undelivered communications to cause any upsets!