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newstasis :: a blog about improving wellness » Blog Archive » “Systems” - A Dangerous Buzz Word In The Fitness Field

“Systems” - A Dangerous Buzz Word In The Fitness Field

Systems are sales tools and things used by business owners to maximize profit. There is nothing innately wrong with them or with how they are used but we should be upfront about what they are and why they are being created.

Sales people need to be confident that what they sell will be what is delivered to the customer. The creation and implementation of a system gives them the certainty that their promises will be honored. In this area, they are a tool used to eliminate doubt thus freeing-up those resources to focus on making the deal.

Business owners love them because they ensure a baseline level of service that allows them to hire almost anyone to perform a role within a company thus lowering the cost of labour. The benefit to profit from hiring less skilled and less talented staff is huge given that highly skilled talent demands fair compensation.

“Systems” is a buzz word that triggers an automatic response within people. Using it will effectively lower resistance in potential customers and instills a sense of confidence in what they are buying.

Many of the big automakers focused on systems. This allowed them to sell millions of cars and trucks that had defects some of which ended up killing and injuring people. It allowed them to remain unresponsible for the outcome because their system had a flaw. What some would consider negligence can be perceived as a growing pain. Regardless of what it is called, it was for profit taking and it allows for inferior cars and services to be delivered.

In a service industry that calls itself personal training, systems have very little place because they are impersonal and ensure that the cookie cutter approach is upheld while the talent gets a smaller cut of the profits and the customer gets only what the system dictates.

Again, nothing wrong with this so long as seller, business owner and customer are aware of their role and what is happening.

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